The global diabetic foot ulcer treatment market was estimated at USD 5.20 billion in 2023, is expected to surpass around USD 9.49 billion by 2033, and is poised to grow at a compound annual growth rate (CAGR) of 6.2% during the forecast period of 2024 to 2033.
Key Takeaways:
Diabetic Foot Ulcer Treatment Market Report Scope
Report Coverage | Details |
Market Size in 2024 | USD 5.20 Billion |
Market Size by 2033 | USD 9.49 Billion |
Growth Rate From 2024 to 2033 | CAGR of 6.2% |
Base Year | 2023 |
Forecast Period | 2024-2033 |
Segments Covered | Treatment, Ulcer Type, End-Use, Region |
Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
Regional Scope | North America; Europe; Asia Pacific; Central and South America; the Middle East and Africa |
Key Companies Profiled | ConvaTec Group Plc; Acelity L.P. Inc.; 3M Health Care; Coloplast Corp.; Smith & Nephew Plc.; B Braun Melsungen AG; Medline Industries, LP; Molnlycke Health Care AB; Medtronic Plc. |
Diabetes is one of the most common health conditions across the globe. It affected nearly 537 million adults in 2023 and is predicted to rise to 643 million by 2030 and 783 million by 2045, as per the International Diabetes Federation. In Europe, in 2019, nearly 19.3 million people aged 60-79 years, 11.3 million aged 40-59 years, and 1.7 million aged 20-39 years suffered from diabetes. Germany accounted for the largest share of ~10.5% of the diabetic population in Europe, followed by Portugal (~9.5%) and Cyprus (~9.0%).
Studies suggest that ~15% of the diabetic population across the globe develops foot ulcers and ~6% need hospitalization. In the U.S., nearly 14% to 24% of the diabetic population with foot ulcers undergo foot amputation. About 60% of diabetes leads to neuropathy, causing foot ulcers. Hence, it is also the leading cause of non-traumatic lower extremity amputations in the U.S. Prevalence rate of diabetes in Asia is ~5.5%. An increased risk of obesity, chronic diabetic conditions, peripheral artery diseases, poor glycemic control, underlying neuropathy, or poor foot care are expected to increase the risk of DFU, eventually decreasing mobility and leading to amputation of lower extremities.
Factors, such as increasing obesity and physical inactivity, are said to influence the rise in diabetic population. Poorly managed diabetes leads to blindness, kidney failure, cardiac arrest, liver failure, and limb amputation due to untreated foot ulcers. The global prevalence rate of foot ulcers in diabetic patients ranges between 4.0% and 10.0%; the incidence rate lies between 1.0% and 4.1%. According to statistics published by the International Diabetes Federation, 10%–15% of diabetic patients may develop lesions once in their lifetime. Type 2 diabetic (T2D) patients are at a higher risk of developing DFUs compared to Type 1 Diabetic (T1D) patients.
The statistics mentioned above are expected to boost market growth. DFUs are the leading cause of hospitalization among patients who have diabetes; a significant number of cases result in lower limb amputation. The prevalence of DFU varies significantly across continents. The COVID-19 pandemic led to an increase in the prevalence of diabetes and fatal complications. Clinicians faced critical challenges managing diabetic foot ulcers (DFUs) during the pandemic due to limited access to laboratories, radiological testing, and reduced admissions in care settings. Despite the adoption of telehealth and telemedicine, DFUs needed personal attention and care.
This situation augmented the demand for DFU management tools, leading to increased supply by manufacturers. Companies like Smith and Nephew claimed that their revenues increased in 2020 due to the enormous sales of their leading DFU care products. In addition, studies published by the British Diabetic Association stated that, in England, nearly 5% of COVID-19-infected patients developed diabetes within seven months post-discharge. Thus, the need for DFU treatment products increased at large- and small-scale hospitals, community clinics, surgery centers, nursing homes, and outpatient care settings.
Market Dynamics
According to the WHO, chronic conditions, such as diabetes, are highly prevalent in older people aged 65 years and above. Growing geriatric population is the leading driver of the diabetes epidemic, as diabetes in older people induces higher mortality rates and reduced functional status. According to the WHO, 80% of older people are expected to live in low- and middle-income nations by 2050. The population is aging at a considerably higher rate than in the past. In 2020, the number of people aged 60 years and older will outnumber children aged under five years.
Between 2015 and 2050, the proportion of the global population aged over 60 years will nearly double, from 12% to 22%. Moreover, a rise in the geriatric population in Asia Pacific, especially in countries with untapped opportunities, such as Japan, India, and China, is expected to drive growth. As per the estimates by the World Bank, in 2019, more than 28.00% of the population in Japan was over the age of 65 years. Therefore, with the increase in aging population, the demand for short- and long-term healthcare needs is also increasing, which is expected to drive industry growth.
Treatment Insights
The biologics segment dominated the industry with a share of 36.46% in 2023. Biologics include growth factors, such as vascular endothelial growth factor (VEGF) and platelet-derived growth factor (PDGF). The segment is further divided into stem cells and other anti-diabetic drugs. These agents help reduce hyperglycemia, increase oxygenation & circulation, and repair lost tissues. As a result, they are increasingly used to treat DFU and are considered ideal for managing wounds at different stages.
The therapy devices segment is expected to register the fastest CAGR from 2024 to 2030. Therapy devices include negative pressure wound therapy (NPWT), oxygen & hyperbaric oxygen equipment, electric stimulation devices, pressure relief devices, and others. The introduction of new product lines related to wound therapy devices by major market players is also expected to boost demand for such devices. For instance, in January 2022, Smith & Nephew announced that the FDA cleared its Single-Use Negative Pressure Wound Therapy (sNPWT) Systems PICO 7 and PICO 14.
End-use Insights
The hospital segment accounted for a share of 34.0% in 2023. The segment growth is attributed to factors, such as widespread adoption of treatments, presence of skilled staff, and favorable reimbursement policies. In the U.S., the annual cost of DFU treatment has reached approximately USD 1 billion and is on the rise. Studies indicate a notable surge in DFU cases, leading to an 11-fold increase in admissions and contributing to over 80% of amputations. This surge has also resulted in a 10-fold rise in hospital costs over a span of 5 years. To address this substantial economic burden, education initiatives and early prevention strategies, especially through outpatient multidisciplinary care focused on high-risk populations, are crucial.
The homecare settings segment accounted for the largest share of 53.0% in 2023. It is projected t0 expand further at the fastest CAGR from 2024 to 2030 due to the growing geriatric patient population, a shift toward home-based care, and increased adoption of telemedicine. The COVID-19 pandemic played a pivotal role in shaping this trend, with most clinics embracing telemedicine for DFU treatment. Utilizing digital photography for monitoring foot ulcers proved to be a valid, reliable, and feasible method for telehealth purposes. The use of audio, video, and online communication, particularly for foot ulcer monitoring, further propelled segment growth.
Ulcer Type Insights
The neuro-ischemic ulcers segment dominated the market in 2023 by capturing a revenue share of 53.1%; the segment is projected to expand at the fastest CAGR from 2024 to 2030. The growth in this segment can be linked to various risks associated with neuro-ischemic ulcers, including infection, amputation, and even death. While neuropathic ulcers impact nearly 35% of all ulcers, neuro-ischemia is prevalent in around 50% of the diabetic population. Significant contributors to DFU are sensorimotor and sympathetic diabetic neuropathy. Sensory neuropathy causes a loss of sensation to pain, pressure, and temperature, making trauma and minor ulcers less perceptible or entirely unnoticed.
Moreover, motor neuropathy results in muscle weakness and lower foot and ankle atrophy, leading to abnormal loading on the plantar aspect of the foot. Among the extensively researched treatments for neuro-ischemic ulcers, hyperbaric oxygen therapy and sucrose octa sulfate dressing stand out. The contact cast is considered the most effective option for addressing neuro-ischemic ulcers. The annual cost of treating DFU is approximately USD 779.50 million in the UK and around USD 10.21 billion across Europe, emphasizing the economic impact of DFU management.
Regional Insights
In 2023, North America accounted for the largest share of 39.0%. There are 51 million diabetes patients in North America and the Caribbean region. The number is said to go up by 24% by 2045. Factors, such as the presence of key players, increased healthcare GDP expenditure, and improved reimbursement for DFU treatment influence industry growth. Asia Pacific is estimated to regisster the fastest CAGR of 7.5% from 2024 to 2030. In South East Aisa, nearly 90 million people suffered from diabetes in 2023 and is expected to reach 152 million in 2045, according to the International Diabetes Federation. Presence of a diabetic population, a large number of juvenile diabetic patients , increased insulin resistance relative to reduced insulin secretory function, and high cost of treatment are factors responsible for the rise of DFU in this region.
Nearly 60% of people with Type 2 diabetes live in China and India. Sedentary lifestyles, food habits, and limited access to healthy foods are also factors responsible for a rise in the diabetic population in the country. In China, the annual incidence of ulceration and amputation was ~8% and 5% among the diabetic population, and the fatality rate among patients with ulceration was 14.4%. Treatment for DFU in China costs nearly USD 2,550, and the average length of stay is 18 days. The International Diabetes Foundation and governments across all countries in Asia are taking initiative to increase awareness to ease the social and medical burdens.
Some of the prominent players in the Diabetic foot ulcer treatment market include:
Segments Covered in the Report
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2023 to 2033. For this study, Nova one advisor, Inc. has segmented the global diabetic foot ulcer treatment market.
Treatment
Ulcer Type
End-use
By Region
Chapter 1 Methodology And Scope
1.1 Market Segmentation
1.2 Market Definition
1.3 Research Methodology
1.4 Information Procurement
1.4.1 Purchased Database
1.4.2 Internal Database
1.4.3 Secondary Sources
1.4.4 Primary Research
1.5 Information Or Data Analysis
1.5.1 Data Analysis Models
1.6 Market Formulation & Validation
1.7 Model Details
1.7.1 Commodity Flow Analysis
1.8 List Of Secondary Sources
1.9 List Of Abbreviations
1.10 Objectives
1.10.1 Objective 1
1.10.2 Objective 2
1.10.3 Objective 3
Chapter 2 Executive Summary
2.1 Market Snapshot (Regional)
2.2 Segment Snapshot (Treatment And Type)
2.3 Segment Snapshot (End-Use)
2.4 Competitive Landscape
Chapter 3 Diabetic Foot Ulcer Treatment Market Variables And Trends
3.1 Market Lineage Outlook
3.2 Market Dynamics
3.2.1 Market Driver Impact Analysis
3.2.1.1 Growing Prevalence Of Diabetes
3.2.1.2 Rising Geriatric Population
3.2.1.3 Increasing Government Initiative
3.2.2 Market Restraint Impact Analysis
3.2.2.1 High Cost Of Treatment
3.3 Industry Analysis Tools
3.3.1 Porter’s Analysis
3.3.2 Macroeconomic Analysis
3.4 Covid-19 Impact Analysis
3.4.1 Post-Pandemic Market Insights
3.5 Supply Chain Analysis
Chapter 4 Diabetic Foot Ulcer Treatment Market: Treatment Analysis
4.1 Treatment Movement Analysis & Market Share, 2024 & 2033
4.2 Diabetic Foot Ulcer Treatment Market Estimates & Forecast, By Treatment (USD Million)
4.3 Market Size & Forecasts And Trend Analysis, 2021 To 2033
4.3.1 Wound Care Dressings
4.3.1.1 Wound Care Dressings Market, 2024 - 2033
4.3.1.2 Alginate Dressings
4.3.1.2.1 Alginate Dressings Market, 2024 - 2033
4.3.1.3 Hydrofiber Dressings
4.3.1.3.1 Hydrofiber Dressings Market, 2024 - 2033
4.3.1.4 Foam Dressings
4.3.1.4.1 Foam Dressings Market, 2024 - 2033
4.3.1.5 Film Dressing
4.3.1.5.1 Film Dressing Market, 2024 - 2033
4.3.1.6 Hydrocolloid Dressings
4.3.1.6.1 Hydrocolloid Dressings Market, 2024 - 2033
4.3.1.7 Surgical Dressings
4.3.1.7.1 Surgical Dressings Market, 2024 - 2033
4.3.1.8 Hydrogel Dressings
4.3.1.8.1 Hydrogel Dressings Market, 2024 - 2033
4.3.2 Biologics
4.3.2.1 Biologics Market, 2024 - 2033
4.3.2.2 Growth Factors
4.3.2.2.1 Growth Factors Market, 2024 - 2033
4.3.2.3 Skin Grafts
4.3.2.3.1 Skin Grafts Market, 2024 - 2033
4.3.3 Therapy Devices
4.3.3.1 Therapy Devices Market, 2024 - 2033
4.3.3.2 Negative Pressure Wound Therapy
4.3.3.2.1 Negative Pressure Wound Therapy Market, 2024 - 2033
4.3.3.3 Ultrasound Therapy
4.3.3.3.1 Ultrasound Therapy Market, 2024 - 2033
4.3.4 Antibiotic Medications
4.3.4.1 Antibiotic Medications Market, 2024 - 2033
4.3.5 Others
4.3.5.1 Others Market, 2024 - 2033
Chapter 5 Diabetic Foot Ulcer Treatment Market: Type Analysis
5.1 Type Movement Analysis & Market Share, 2024 & 2033
5.2 Diabetic Foot Ulcer Treatment Market Estimates & Forecast, By Type (USD Million)
5.3 Market Size & Forecasts And Trend Analysis, 2021 To 2033
5.3.1 Neuropathic Ulcers
5.3.1.1 Neuropathic Ulcers Market, 2024 - 2033
5.3.2 Ischemic Ulcers
5.3.2.1 Ischemic Ulcers Market, 2024 - 2033
5.3.3 Neuro-Ischemic Ulcers
5.3.3.1 Neuro-Ischemic Ulcers Market, 2024 - 2033
Chapter 6 Diabetic Foot Ulcer Treatment Market: End-Use Analysis
6.1 End-Use Movement Analysis & Market Share, 2024 & 2033
6.2 Diabetic Foot Ulcer Treatment Market Estimates & Forecast, By End-Use (USD Million)
6.3 Market Size & Forecasts And Trend Analysis, 2021 To 2033
6.3.1 Hospitals
6.3.1.1 Hospitals Market, 2024 - 2033
6.3.2 Ambulatory Surgical Centers
6.3.2.1 Ambulatory Surgical Centers Market, 2024 - 2033
6.3.3 Homecare
6.3.3.1 Homecare Market, 2024 - 2033
Chapter 7 Diabetic Foot Ulcer Treatment Market: Regional Estimates & Trend Analysis
7.1 Diabetic Foot Ulcer Treatment Market: Regional Outlook
7.2 North America
7.2.1 North America Diabetic Foot Ulcer Treatment Market Estimates & Forecasts, 2024 - 2033
7.2.2 U.S.
7.2.2.1 Key Country Dynamics
7.2.2.2 Competitive Scenario
7.2.2.3 Regulatory Framework
7.2.2.4 Reimbursement Scenario
7.2.2.5 U.S. Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.2.3 Canada
7.2.3.1 Key Country Dynamics
7.2.3.2 Competitive Scenario
7.2.3.3 Regulatory Framework
7.2.3.4 Reimbursement Scenario
7.2.3.5 Canada Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.3 Europe
7.3.1 Europe Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.3.2 U.K
7.3.2.1 Key Country Dynamics
7.3.2.2 Competitive Scenario
7.3.2.3 Regulatory Framework
7.3.2.4 Reimbursement Scenario
7.3.2.5 U.K Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.3.3 Germany
7.3.3.1 Key Country Dynamics
7.3.3.2 Competitive Scenario
7.3.3.3 Regulatory Framework
7.3.3.4 Reimbursement Scenario
7.3.3.5 Germany Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.3.4 France
7.3.4.1 Key Country Dynamics
7.3.4.2 Competitive Scenario
7.3.4.3 Regulatory Framework
7.3.4.4 Reimbursement Scenario
7.3.4.5 France Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.3.5 Italy
7.3.5.1 Key Country Dynamics
7.3.5.2 Competitive Scenario
7.3.5.3 Regulatory Framework
7.3.5.4 Reimbursement Scenario
7.3.5.5 Italy Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.3.6 Spain
7.3.6.1 Key Country Dynamics
7.3.6.2 Competitive Scenario
7.3.6.3 Regulatory Framework
7.3.6.4 Reimbursement Scenario
7.3.6.5 Spain Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.3.7 Sweden
7.3.7.1 Key Country Dynamics
7.3.7.2 Competitive Scenario
7.3.7.3 Regulatory Framework
7.3.7.4 Reimbursement Scenario
7.3.7.5 Sweden Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.3.8 Denmark
7.3.8.1 Key Country Dynamics
7.3.8.2 Competitive Scenario
7.3.8.3 Regulatory Framework
7.3.8.4 Reimbursement Scenario
7.3.8.5 Denmark Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.3.9 Norway
7.3.9.1 Key Country Dynamics
7.3.9.2 Competitive Scenario
7.3.9.3 Regulatory Framework
7.3.9.4 Reimbursement Scenario
7.3.9.5 Norway Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.4 Asia Pacific
7.4.1 Asia Pacific Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.4.2 Japan
7.4.2.1 Key Country Dynamics
7.4.2.2 Competitive Scenario
7.4.2.3 Regulatory Framework
7.4.2.4 Reimbursement Scenario
7.4.2.5 Japan Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.4.3 China
7.4.3.1 Key Country Dynamics
7.4.3.2 Competitive Scenario
7.4.3.3 Regulatory Framework
7.4.3.4 Reimbursement Scenario
7.4.3.5 China Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.4.4 India
7.4.4.1 Key Country Dynamics
7.4.4.2 Competitive Scenario
7.4.4.3 Regulatory Framework
7.4.4.4 Reimbursement Scenario
7.4.4.5 India Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.4.5 Australia
7.4.5.1 Key Country Dynamics
7.4.5.2 Competitive Scenario
7.4.5.3 Regulatory Framework
7.4.5.4 Reimbursement Scenario
7.4.5.5 Australia Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.4.6 South Korea
7.4.6.1 Key Country Dynamics
7.4.6.2 Competitive Scenario
7.4.6.3 Regulatory Framework
7.4.6.4 Reimbursement Scenario
7.4.6.5 South Korea Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.4.7 Thailand
7.4.7.1 Key Country Dynamics
7.4.7.2 Competitive Scenario
7.4.7.3 Regulatory Framework
7.4.7.4 Reimbursement Scenario
7.4.7.5 Thailand Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.5 Latin America
7.5.1 Latin America Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.5.2 Brazil
7.5.2.1 Key Country Dynamics
7.5.2.2 Competitive Scenario
7.5.2.3 Regulatory Framework
7.5.2.4 Reimbursement Scenario
7.5.2.5 Brazil Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.5.3 Mexico
7.5.3.1 Key Country Dynamics
7.5.3.2 Competitive Scenario
7.5.3.3 Regulatory Framework
7.5.3.4 Reimbursement Scenario
7.5.3.5 Mexico Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.5.4 Argentina
7.5.4.1 Key Country Dynamics
7.5.4.2 Competitive Scenario
7.5.4.3 Regulatory Framework
7.5.4.4 Reimbursement Scenario
7.5.4.5 Argentina Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.6 Middle East & Africa
7.6.1 Middle East & Africa Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.6.2 South Africa
7.6.2.1 Key Country Dynamics
7.6.2.2 Competitive Scenario
7.6.2.3 Regulatory Framework
7.6.2.4 Reimbursement Scenario
7.6.2.5 South Africa Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.6.3 Saudi Arabia
7.6.3.1 Key Country Dynamics
7.6.3.2 Competitive Scenario
7.6.3.3 Regulatory Framework
7.6.3.4 Reimbursement Scenario
7.6.3.5 Saudi Arabia Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.6.4 UAE
7.6.4.1 Key Country Dynamics
7.6.4.2 Competitive Scenario
7.6.4.3 Regulatory Framework
7.6.4.4 Reimbursement Scenario
7.6.4.5 UAE Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
7.6.5 Kuwait
7.6.5.1 Key Country Dynamics
7.6.5.2 Competitive Scenario
7.6.5.3 Regulatory Framework
7.6.5.4 Reimbursement Scenario
7.6.5.5 Kuwait Diabetic Foot Ulcer Treatment Market Estimates And Forecasts, 2024 - 2033
Chapter 8 Competitive Analysis
8.1 Company Categorization
8.2 Participants’ Overview
8.3 Financial Performance
8.4 Product Benchmarking
8.5 Company Market Share Analysis, 2023
8.6 Company Market Position Analysis
8.7 Strategy Mapping
8.7.1 Mergers & Acquisitions
8.7.2 New Product Launch
8.7.3 Partnerships & Collaborations
8.7.4 Expansion
8.7.5 Others
8.8 Company Profiles
8.8.1 ConvaTec, Group Plc
8.8.1.1 Company overview
8.8.1.2 Finacial performance
8.8.1.3 Product benchmarking
8.8.1.4 Strategic initiatives
8.8.2 Acelity L.P., Inc.
8.8.2.1 Company overview
8.8.2.2 Finacial performance
8.8.2.3 Product benchmarking
8.8.2.4 Strategic initiatives
8.8.3 3M Health Care
8.8.3.1 Company overview
8.8.3.2 Finacial performance
8.8.3.3 Product benchmarking
8.8.3.4 Strategic initiatives
8.8.4 Coloplast Corp.
8.8.4.1 Company overview
8.8.4.2 Finacial performance
8.8.4.3 Product benchmarking
8.8.4.4 Strategic initiatives
8.8.5 Smith & Nephew Plc
8.8.5.1 Company overview
8.8.5.2 Finacial performance
8.8.5.3 Product benchmarking
8.8.5.4 Strategic initiatives
8.8.6 B. Braun Melsungen AG
8.8.6.1 Company overview
8.8.6.2 Finacial performance
8.8.6.3 Product benchmarking
8.8.6.4 Strategic initiatives
8.8.7 Medline Industries, LP.
8.8.7.1 Company overview
8.8.7.2 Finacial performance
8.8.7.3 Product benchmarking
8.8.7.4 Strategic initiatives
8.8.8 Molnlycke Health Care AB
8.8.8.1 Company overview
8.8.8.2 Finacial performance
8.8.8.3 Product benchmarking
8.8.8.4 Strategic initiatives
8.8.9 Medtronic Plc
8.8.9.1 Company overview
8.8.9.2 Finacial performance
8.8.9.3 Product benchmarking
8.8.9.4 Strategic initiatives