Europe Meal Kit Delivery Services Market Size, Share & Trends Analysis Report By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), By Meal Type, By Country,- Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2033

Europe Meal Kit Delivery Services Market Size and Growth

The Europe meal kit delivery services market size was exhibited at USD 6.75 billion in 2023 and is projected to hit around USD 20.78 billion by 2033, growing at a CAGR of 11.9% during the forecast period 2024 to 2033.

Europe Meal Kit Delivery Services Market Size 2024 To 2033

Europe Meal Kit Delivery Services Market Key Takeaways:

  • The cook-and-eat meal kit delivery service segment held a share of 39.7% in 2023. 
  • The heat-and-eat segment is projected to grow at a CAGR of 11.6% from 2024 to 2033.
  • The single delivery service segment accounted for a revenue share of 58.6% in 2023.
  • The multiple-delivery service segment is expected to grow at a CAGR of 11.8% over the forecast period. 
  • The non-vegetarian meal kit delivery services segment accounted for a revenue share of 63.6% in 2023.
  • The vegan meal kits segment is expected to grow at a CAGR of 12.9% over the forecast period.
  • The online platform segment accounted for a revenue share of 65.0% in 2023.
  • The offline segment is expected to grow at a CAGR of 12.2% over the forecast period.

Report Scope of Europe Meal Kit Delivery Services Market

 Report Coverage  Details
Market Size in 2024 USD 7.55 Billion
Market Size by 2033 USD 20.78 Billion
Growth Rate From 2024 to 2033 CAGR of 11.9%
Base Year 2023
Forecast Period 2024-2033
Segments Covered Offering, Service, Platform, Meal Type, Country
Market Analysis (Terms Used) Value (US$ Million/Billion) or (Volume/Units)
Country scope Germany; UK; France; Italy; Spain
Key Companies Profiled HelloFresh; Marley Spoon Inc.; Quitoque; Kochhaus; Middagsfrid ; Allerhandebox ; Chefmarket; Kochzauber; Fresh Fitness Food ; Mindful Chef

Meal kit delivery services have been gaining popularity in the region, especially among young and working individuals. The provision of convenient meal preparation with simple recipes has been immensely appealing to consumers who seek convenient home-cooked food. Thus, the rising interest in home-cooked food is expected to boost the demand for meal kit delivery services in the coming years.

The Europe meal kit delivery market accounted for a share of 24.5% of the global meal kit delivery market revenue in 2023. The service providers deliver proportioned ingredients, which makes cooking simple and reduces the need to shop for a wide range of ingredients. This has also solved issues related to limited fridge and pantry space and difficulty storing bottles and packets of food ingredients. Overall, the service has made cooking less time-consuming and energy-intensive, encouraging amateurs to try cooking exotic dishes.

Europe Meal Kit Delivery Services Market By Offering Insights

The cook-and-eat meal kit delivery service segment held a share of 39.7% in 2023. Many young consumers, aged 16 to 34 years, are interested in trying new ingredients and recipes at home. The cook-and-eat meal kits are useful for this consumer group. The fresh vegetables, meats, sauces, and garnishes included in these kits help consumers make restaurant-quality meals at home.

The heat-and-eat segment is projected to grow at a CAGR of 11.6% from 2024 to 2033. The segment’s growth is attributed to the growing working population in Europe and busy lifestyle creating market opportunities. Companies operating in this segment are trying to enhance convenience for their consumers. Some of the players focus on plant-based meals, paleo diets, keto diets, and other types of diets to address the concerns faced by many consumers.

Europe Meal Kit Delivery Services Market By Service Insights

The single delivery service segment accounted for a revenue share of 58.6% in 2023. The rising working population in the region is widening the opportunity for single-service meal kit delivery in the commercial sector. Millennials and Gen Z are the largest consumer groups for these services. This demographic consists mainly of students and professionals leading busy lives with a focus on maintaining a healthier lifestyle.

The multiple-delivery service segment is expected to grow at a CAGR of 11.8% over the forecast period. The rising working population and high adoption of meal kit delivery in nuclear families are expected to boost the segment's growth further. Meal kit delivery services provide easy solutions to reduce the burden of time- & effort-intensive task of cooking and let working individuals prioritize other day-to-day activities better after work.

Europe Meal Kit Delivery Services Market By Meal Type Insights

The non-vegetarian meal kit delivery services segment accounted for a revenue share of 63.6% in 2023. Non-vegetarian foods are rich in amino acids that are beneficial for the body and build immunity. Consumers prefer to have a balanced diet that consists of a variety of food items, such as fish, meat, fruits, vegetables, nuts, seeds, and others.

The vegan meal kits segment is expected to grow at a CAGR of 12.9% over the forecast period. The vegan movement has gained momentum in many European countries, mainly in the UK and Germany, owing to the growing concerns about health and the environment, and ethical issues associated with the consumption of dairy and meat. Millennials and Generation Z are increasingly opting for vegan food due to the growing concerns about health and sustainability.

Europe Meal Kit Delivery Services Market By Platform Insights

The online platform segment accounted for a revenue share of 65.0% in 2023. Increasing access to broadband and mobile internet has significantly expanded the adoption of online platforms. To reach mass consumers, companies operating in the market are increasingly focusing on online channels. Companies are also designing user-friendly websites and are collaborating with online retail giants, such as Amazon, resulting in increasing sales through the online channel.

Europe Meal Kit Delivery Services Market Share, By Platform, 2023 (%)

The offline segment is expected to grow at a CAGR of 12.2% over the forecast period. Consumers in the baby boomer and senior citizen categories prefer purchasing meal kits from physical stores to check the product quality before purchasing them.

Country Insights

Germany Meal Kit Delivery Services Market Trends

The meal kit delivery services market in Germany accounted for a revenue share of 19.9% in 2023. The increasing awareness about meal kits among consumers, along with the extensive variety of meal options available, is expected to boost the product demand in the country. Furthermore, offerings like customized meal boxes, ethnic cuisines, and exotic recipes have been attracting an increasing number of consumers in Germany. HelloFresh; Marley Spoon Inc.; and KptnCook GmbH are some of the popular meal kit delivery service providers in the country.

UK Meal Kit Delivery Services Market Trends

The UK meal kit delivery services market is expected to grow at a CAGR of 12.4% over the forecast period. The provision of special meal plans for health- and fitness-conscious consumers has been driving the market growth. The rising popularity of meal kits in the UK is attracting investors to finance startup companies.

Europe Meal Kit Delivery Services Market Recent Developments

  • In April 2024, HelloFresh launched its service in Denmark, and Sweden for ready-to-eat meals. The aim is to simplify mealtime without affecting the taste, flavors, and nutrition

  • In December 2021, Marley Spoon acquired Australian ready-to-heat meal company Chefgood and Place Equity. The acquisition was aimed at strengthening its competitive position at a global level

  • In August 2019, HelloFresh entered the Sweden market. The expansion was part of the company’s declared global strategy to boost long-term sustainable growth. The company set up its meal kit production center in Helsingborg

Some of the prominent players in the Europe meal kit delivery services market include:

  • HelloFresh
  • Marley Spoon Inc.
  • Quitoque
  • Kochhaus
  • Middagsfrid
  • Allerhandebox
  • Chefmarket
  • Kochzauber
  • Fresh Fitness Food
  • Mindful Chef

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the Europe meal kit delivery services market

Offering

  • Heat & Eat
  • Cook & Eat

Service

  • Single
  • Multiple

Platform

  • Online
  • Offline

Meal Type

  • Vegan
  • Vegetarian
  • Non-Vegetarian

Country

  • Germany
  • UK
  • France
  • Italy
  • Spain

Frequently Asked Questions

The Europe meal kit delivery services market size was exhibited at USD 6.75 billion in 2023 and is projected to hit around USD 20.78 billion by 2033, growing at a CAGR of 11.9% during the forecast period 2024 to 2033.

The Europe meal kit delivery services market is expected to grow at a compound annual growth rate of 11.9% from 2024 to 2033 to reach USD 20.78 billion by 2033.

The Cook & Eat kits captured the largest share of more than 60% in 2023 in the meal kit delivery services market.

Key players operating in the market includes Blue Apron, LLC; Freshly Inc.; HelloFresh; Sun Basket; Relish Labs LLC (Home Chef); Gobble; Marley Spoon Inc.; Purple Carrot; Fresh n\' Lean; Hungryroot

Increasing preference for home-cooked and chef-cooked food among millennials is a major factor contributing to the growth of the market. The delivery service has been gaining high popularity and adoption among Generation Y and Z. The increasing preference for the product is driven by the benefits of homemade meals, as they are more economical in comparison to take-outs and home delivery services.

Chapter 1. Meal Kit Delivery Services Market: Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. Internal Database

1.3.3. Secondary Sources & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Meal Kit Delivery Services Market: Executive Summary

2.1. Market Outlook

2.2. Offering Outlook

2.3. Service Outlook

2.4. Platform Outlook

2.5. Meal Type Outlook

2.6. Competitive Insights

Chapter 3. Meal Kit Delivery Services Market: Variables, Trends & Scope

3.1. Market Introduction

3.2. Penetration & Growth Prospect Mapping

3.3. Impact of COVID-19 on the Meal Kit Delivery Services Market

3.4. Industry Value Chain Analysis

3.4.1. Sales/Retail Channel Analysis

3.4.2. Profit Margin Analysis

3.5. Market Dynamics

3.5.1. Market Driver Analysis

3.5.2. Market Restraint Analysis

3.5.3. Industry Challenges

3.5.4. Industry Opportunities

3.6. Business Environment Analysis

3.6.1. Industry Analysis – Porter’s

3.6.1.1. Supplier Power

3.6.1.2. Buyer Power

3.6.1.3. Substitution Threat

3.6.1.4. Threat from New Entrant

3.6.1.5. Competitive Rivalry

3.7. Roadmap of Meal Kit Delivery Services Market

3.8. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Product Adoption

4.5. Observations & Recommendations

Chapter 5. Meal Kit Delivery Services Market: Offering Estimates & Trend Analysis

5.1. Offering Movement Analysis & Market Share, 2024 & 2033

5.2. Heat & Eat

5.2.1. Heat & eat meal kit delivery service market estimates and forecast,2021 - 2033 (USD Million)

5.3. Cook & Eat

5.3.1. Cook & eat meal kit delivery service market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. Meal Kit Delivery Services Market: Service Estimates & Trend Analysis

6.1. Service Movement Analysis & Market Share, 2024 & 2033

6.2. Single

6.2.1. Single meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

6.3. Multiple

6.3.1. Multiple meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. Meal Kit Delivery Services Market: Platform Estimates & Trend Analysis

7.1. Platform Movement Analysis & Market Share, 2024 & 2033

7.2. Online

7.2.1. Market estimates and forecast, through online platform, 2021 - 2033 (USD Million)

7.3. Offline

7.3.1. Market estimates and forecast, through offline platform, 2021 - 2033 (USD Million)

Chapter 8. Meal Kit Delivery Services Market: Meal Type Estimates & Trend Analysis

8.1. Meal Type Movement Analysis & Market Share, 2024 & 2033

8.2. Vegan

8.2.1. Vegan meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

8.3. Vegetarian

8.3.1. Vegetarian meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

8.4. Non-Vegetarian

8.4.1. Non-vegetarian meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 9. Meal kit delivery services Market: Regional Estimates & Trend Analysis

9.1. Regional Movement Analysis & Market Share, 2024 & 2033

9.2. North America

9.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.2.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.2.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.2.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.2.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.2.6. U.S.

9.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.2.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.2.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.2.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.2.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.2.7. Canada

9.2.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.2.7.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.2.7.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.2.7.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.2.7.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.2.8. Mexico

9.2.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.2.8.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.2.8.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.2.8.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.2.8.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3. Europe

9.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.6. Germany

9.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.7. UK

9.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.7.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.7.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.7.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.7.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.8. France

9.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.8.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.8.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.8.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.8.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.9. Italy

9.3.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.9.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.9.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.9.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.9.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.10. Spain

9.3.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.10.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.10.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.10.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.10.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4. Asia Pacific

9.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4.6. China

9.4.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4.7. Japan

9.4.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.7.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.7.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.7.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.7.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4.8. India

9.4.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.8.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.8.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.8.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.8.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4.9. Australia and New Zealand

9.4.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.9.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.9.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.9.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.9.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.5. Central & South America

9.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.5.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.5.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.5.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.5.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.5.6. Brazil

9.5.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.5.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.5.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.5.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.5.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.6. Middle East & Africa

9.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

Chapter 10. Competitive Analysis

10.1. Key global players, recent developments & their impact on the industry

10.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)

10.3. Vendor Landscape

10.3.1. Key company market share analysis, 2024

Chapter 11. Company Profiles

11.1. Blue Apron, LLC

11.1.1. Company Overview

11.1.2. Financial Performance

11.1.3. Product Benchmarking

11.1.4. Strategic Initiatives

11.2. Freshly Inc.

11.2.1. Company Overview

11.2.2. Financial Performance

11.2.3. Product Benchmarking

11.2.4. Strategic Initiatives

11.3. HelloFresh

11.3.1. Company Overview

11.3.2. Financial Performance

11.3.3. Product Benchmarking

11.3.4. Strategic Initiatives

11.4. Sun Basket

11.4.1. Company Overview

11.4.2. Financial Performance

11.4.3. Product Benchmarking

11.4.4. Strategic Initiatives

11.5. Relish Labs LLC (Home Chef)

11.5.1. Company Overview

11.5.2. Financial Performance

11.5.3. Product Benchmarking

11.5.4. Strategic Initiatives

11.6. Gobble

11.6.1. Company Overview

11.6.2. Financial Performance

11.6.3. Product Benchmarking

11.6.4. Strategic Initiatives

11.7. Marley Spoon Inc.

11.7.1. Company Overview

11.7.2. Financial Performance

11.7.3. Product Benchmarking

11.7.4. Strategic Initiatives

11.8. Purple Carrot

11.8.1. Company Overview

11.8.2. Financial Performance

11.8.3. Product Benchmarking

11.8.4. Strategic Initiatives

11.9. Fresh n' Lean

11.9.1. Company Overview

11.9.2. Financial Performance

11.9.3. Product Benchmarking

11.9.4. Strategic Initiatives

11.10. Hungryroot

11.10.1. Company Overview

11.10.2. Financial Performance

11.10.3. Product Benchmarking

11.10.4. Strategic Initiatives

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