North America Electric Vehicles Market Size to Surpass USD 103.16 BN by 2032
The North America electric vehicles market size was valued at USD 12.6 billion in 2022 and it is expected to surpass around USD 103.16 billion by 2032, growing at a CAGR of 23.4% over the forecast period from 2023 to 2032.
Key Takeaways:
North America Electric Vehicles Market Report Scope
| Report Attribute | Details |
| Market Size in 2023 | USD 15.55 Billion |
| Market Size by 2032 | USD 103.16 Billion |
| Growth Rate From 2023 to 2032 | CAGR of 23.4% |
| Base Year | 2022 |
| Forecast Period | 2023 to 2032 |
| Segments Covered | Product, Vehicle type, Region |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
| Key Companies Profiled | Tesla, General Motors Company, Toyota Motor Corporation, Nissan Motor Corporation, Volkswagen AG |
Favorable government initiatives, subsidies, and tax rebate programs to promote EV adoption will drive market growth. Additionally, several advantages of electric vehicles over conventional vehicles in terms of cost will also favor market growth over the forecast period. A decline in battery pack prices is also another factor expected to create significant growth opportunities for players operating in the market. According to a research paper published by the international council on clean transportation, battery pack prices in the U.S. are expected to drop from USD 11,500 in 2018 to USD 8,000 in 2025.
Electric vehicles are amongst the most prominent technologies that contribute to reducing air pollution. Thus, governments across the globe have proposed tax rebate programs to promote the adoption of electric vehicles. For instance, in the U.S., under the Clean Vehicle Rebate Project (CVRP), qualified applicants would be provided a rebate from the State of California, effective for applicants received on or after April 23, 2021. After meeting the eligibility requirements, the applicants would be eligible to receive cashback on a new electric vehicle based on the type selected. The applicant will receive a cashback of USD 2,000 on the purchase of a new battery electric vehicle and USD 1,000 on the purchase of a new plug-in hybrid electric vehicle.
The adoption of electric vehicles has gained traction in several regions/countries due to increasing fuel prices. Electric vehicles act as a substitute for petrol and diesel vehicles and are powered by lithium-ion batteries that offer a hybrid charging facility. These vehicles are eco-friendly and do not cause any pollution. They do not emit harmful greenhouse gases while operating. The cost of electricity is much lower than the cost of fossil fuels. This reduces the cost of operation of electric vehicles as compared to other petrol and diesel vehicles. Thus, the rising crude oil prices and depletion of fuel reserves are expected to drive electric vehicle demand.
The COVID-19 pandemic negatively impacted the North America EVs market growth in 2020. The electric passenger car and light truck sales in the U.S. totaled over 200K units in 2020, which was significantly lesser than units recorded in 2019, thus registering a year-on-year decline of over 5% primarily due to the pandemic. According to the data published by Electric Mobility Canada (EMC), the electric vehicle sales in Canada witnessed a decline in the second quarter of 2020, with only over 8,000 units sold between April and June. The results represent a drop of over 50% from the units sold during the same period in 2019. However, the overall sales of electric passenger cars and light trucks in Canada remained the same in 2020 compared to 2019.
North America Electric Vehicles Market Trends
The market has grown as a result of increased attention toward sustainable development and greater awareness of the negative consequences of using traditional automobiles. Furthermore, local authorities from several regions are providing subsidies to encourage the sale of electric vehicles in anticipation for overall infrastructural development.
The increased investments from public and private entities for electric charging infrastructure like Tesla supercharger, Volkswagen Electrify America, etc., and increasing the number of electric charging stations across the U.S. is helping create trust in customers and help in mitigating the problem of range anxiety (range anxiety is the fear of driving an electric vehicle and running out of power, without being able to find a charging station on time to replenish the battery) amongst the new drivers of electric cars.
The Government of United States has set a net-zero greenhouse gas emission target for 2050, aligned with significant impacts and enforced rigorous standards of CO2 emission limits for motorized vehicles. This acts as a driver for the market as automobile manufacturing companies are compelled to adopt, develop and sell electric vehicles in the future.
Electric Vehicles (EVs) are more expensive and require a larger investment than Internal Combustion Engines (ICEs). The cost difference between an electric automobile and a comparable internal combustion engine vehicle is as much as three to four times, making EVs a less tempting option for the average customer. This large gap in EV upfront prices is due to the factors such as high research and development costs involved in battery production, a fragile raw material supply chain, and insufficient economies of scale.
The cost of a lithium-ion cell is predicted to reduce to USD 100 per kWh by 2021, according to General Motors Company (US). Manufacturing on a big scale, falling component prices, and the use of sophisticated technologies to increase the battery capacity are just a few of the factors driving down the prices. A lower price of the lithium-ion cell makes the electric vehicle cheap when compared to current prices and this make them more affordable to customers. The reduction in the cost of production of lithium-ion batteries will create a great opportunity for the larger adoption of these vehicles in the forecast period.
Product Insights
Based on product, the market has been segmented into Battery Electric Vehicles (BEV) and Plug-in Hybrid Electric Vehicles (PHEV). The BEV segment accounted for the largest revenue share of over 78% in 2022 and is expected to maintain its dominance from 2023 to 2032. The high revenue share is mainly attributable to the increasing environmental awareness and benefits of BEV among end users. Additionally, the average driving range of BEVs has been steadily increasing. The average range of BEVs was about 350 km in 2020, up from 200 km in 2015.
Meanwhile, the PHEV segment is estimated to expand at the highest CAGR of over 40.1% in terms of revenue from 2023 to 2032. This upsurge can be attributed to the initiatives taken by the U.S. and Canadian governments to promote the use of EVs. PHEVs are generally offered in larger vehicle segments such as electric trucks and buses. The growing transportation and logistics industry is expected to witness segmental growth over the forecast period. Moreover, companies such as Volkswagen Group are focusing on increasing their plug-in electric car sales. In January 2020, the company announced an increase of about 60.0% in its plug-in electric car sales compared to 2018.
Vehicle Type Insights
Based on vehicle type, the market has been segmented into Passenger Cars and Light Trucks (PCLT), and commercial vehicles. The PCLT segment accounted for a dominant revenue share exceeding 88% in 2022 and is anticipated to continue its dominance over the forecast period. The PCLT segment includes passenger cars and light trucks. The light trucks segment is estimated to expand at a CAGR exceeding 35.1% from 2023 to 2032 as SUVs offer advanced features, affordability, comfort, and durability, among other advantages. Moreover, several prominent manufacturers are focused on launching electric vehicles in the light truck segment. BMW iX, Tesla Cybertruck, Audi Q4 e-tron, and GMC Hummer, among others are some of the light trucks that will be available in the market in the coming years.
The commercial vehicle segment is estimated to expand at a CAGR exceeding 45.1% in terms of revenue over the forecast period. Increasing demand in the logistics sector, incentives for adopting zero-emission vehicles, and reducing the fuel and maintenance costs are some of the factors driving the segment growth. Moreover, stringent emission norms imposed on commercial vehicles are expected to propel manufacturers to invest in electric truck manufacturing.
Regional Insights
The U.S. accounted for the largest revenue share of over 74% in 2022 and is anticipated to continue its dominance over the forecast period. The increasing demand from the logistics sector is expected to lead to regional growth. Besides, in June 2020, the California Air Resources Board has set electric truck sales targets for manufacturers beginning in 2024. The rule is expected to bring around 0.3 million electric trucks to California’s roads by 2035. The electric vehicle sales in the U.S. had declined in 2019 and 2020 as the federal tax credit was decreased for General Motors Company and Tesla.
Canada is projected to expand at the highest CAGR exceeding 40% in terms of revenue from 2021 to 2028. The government in the country is investing significantly to promote adoption. The province of Ontario and the federal government each provided USD 220 million to Ford Motor Company to support EV production. Besides, the government will also provide USD 2 billion over the next few years to electrify school and transit buses across the country.
Recent Developments
In June 2021, Tesla announced the roll of the first production Tesla Model S Plaid. It’s a four-door electric car with an estimated range of 390 miles.The Plaid is the top-of-the-line Model S, with 1,020 horsepower, and a 0-to-60-mph time of 2 seconds.The Plaid charges faster at Tesla superchargers has a more spacious back seat, and a better entertainment system
In March 2022, Tesla announced the opening of its Tesla Gigafactory Texas. Gigafactory Texas is located near Austin and will manufacture Tesla Cybertruck, Tesla Semi, Model 3, and Model Y for the eastern United State market. The factory is the second-largest factory in terms of size in the U.S. and the second-largest in terms of volume
In June 2022, Volkswagen AG announced the operation of its North American Battery engineering laboratory in Chattanooga. The company invested USD 22 million in developing and constructing the new flagship facility and its main purpose is to test EV batteries and high voltage engineering activities
Some of the prominent players in the North America Electric Vehicles Market include:
Segments Covered in the Report
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the North America Electric Vehicles market.
By Product
By Vehicle Type
By Regional
Cross-segment Market Size and Analysis for Mentioned Segments
Additional Company Profiles
(Upto 5 With No Cost)
Additional Countries (Apart
From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers