North America Functional Mushroom Supplements Market Size | Companies
The North America functional mushroom supplements market size was exhibited at USD 542.15 million in 2023 and is projected to hit around USD 2,231.74 million by 2033, growing at a CAGR of 15.2% during the forecast period 2024 to 2033.
| Report Coverage | Details |
| Market Size in 2024 | USD 624.56 Million |
| Market Size by 2033 | USD 2,231.74 Million |
| Growth Rate From 2024 to 2033 | CAGR of 15.2% |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Segments Covered | Form, Type, Function, Distribution Channel, Region |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Country scope | U.S., Canada, Mexico |
| Key Companies Profiled | Four Sigmatic; Fungi Perfecti - Host Defence; Om Mushroom Superfood; Swanson; Mushroom Wisdom; Real Mushrooms; LifeCykel; New Chapter, Inc.; DIRTEA; Pure Essence Labs; Sun Potion |
A notable driver is the growing preference for natural health solutions, as consumers increasingly gravitate toward alternative medicine for their wellness requirements. Functional mushrooms, known for their medicinal properties in traditional medicine systems like Traditional Chinese Medicine (TCM) and Ayurveda, have captured the attention of individuals seeking natural remedies. In addition, increased awareness of the health benefits associated with mushrooms, such as immune support, cognitive enhancement, and stress management, has fueled consumer interest.
The wellness industry's expansion has driven the demand for mushroom supplements, with companies innovating to meet consumer demand. The availability of various mushroom-based products in different forms has made it easier for consumers to incorporate them into their daily routines.
For instance, in March 2023, North American Reishi Ltd. introduced two new mushroom ingredients: ErgoGold and mushroom-derived vitamin D. ErgoGold is a powder extract of golden oyster mushrooms that contains ergothioneine and other therapeutic compounds. It is suitable for individuals with yeast sensitivities and those seeking non-synthetic ingredients. The mushroom-derived vitamin D is produced using pulsed UV light technology to convert ergosterol into high levels of vitamin D2, offering a vegan source of vitamin D that can meet daily requirements with a small dose.
Vitamin supplement sales in the U.S. witnessed a 16% y-o-y increase in 2020, as per the data published by SPINS. In addition, nutritional supplement sales gained USD 435 million in the six weeks ending April 5, 2020. In response to the pandemic, consumers increasingly sought dietary supplements, including functional mushroom supplements, to enhance their immune systems and support their overall health.
Across various demographics, there is a growing preference for supplements tailored to specific wellness needs. Baby boomers, for instance, prioritize supplements supporting bone health, memory, and cognitive function. In contrast, millennials are drawn to products addressing concerns such as anxiety, stress, and energy levels.
This holistic approach resonates with the market, which cannot make explicit disease claims but can focus on holistic and lifestyle benefits. Millennials take pride in their health management, attributing their purchasing decisions, such as choosing plant-based or locally sourced foods, to responsible self-care. This mindset aligns well with the principles of the functional mushroom supplements industry, driving its growth among millennial consumers.
In 2023, capsules & tablets accounted for a revenue share of 46.97% in 2023.These represent an older form of supplements, enduringly popular due to their convenience, ease of consumption, and precise dosage control. With a long history of use, these traditional forms of supplements have established themselves as reliable options for delivering nutrients and medicinal compounds.In August 2023, Four Sigmatic, renowned for its popular mushroom coffee and protein products, introduced its latest offering, the Organic Mushroom Complex Capsules. These capsules are free of fillers, grains, or mycelium, ensuring purity and potency.
The demand for liposomal functional mushroom supplements is projected to grow at a CAGR of 17.6% from 2024 to 2033. These are favored for several reasons, with enhanced absorption and bioavailability compared to traditional forms of supplementation being one of the primary factors.In recent years, liposomal functional mushroom supplements have gained importance among people due to their potential health benefits and ease of consumption. Consumers are increasingly incorporating liposomal functional mushroom supplements into their daily routines, often adding them to food and beverages for convenience and versatility.
In 2023, lion’s mane supplements accounted for a market share of 25.79%. One significant factor contributing to the growing demand for lion's mane mushroom supplements is the increasing aging population worldwide. With aging comes concerns about cognitive decline and neurological disorders such as Alzheimer's disease and dementia. Consumers are increasingly turning to natural remedies like lion's mane mushrooms to support brain health and potentially mitigate the risk of cognitive decline. This demographic shift has created a substantial market opportunity for supplements targeting brain health, including those containing lion’s mane extract.
The demand for Chaga supplements is projected to grow at a CAGR of 17.6% from 2024 to 2033.According to a 2022 study published in Molecules, Chaga mushrooms contain anti-inflammatory compounds that help fight inflammation in the gut, which can cause problems like irritable bowel syndrome. Moreover, there is a rising trend toward sustainable and eco-friendly products, and chaga mushroom fits well into this narrative. As a natural resource that can be harvested without damaging the environment when done responsibly, chaga appeals to environmentally conscious consumers who are looking for ethical and sustainable options.Brands that offer chaga mushroom functional supplements include Dr. Mercola, Laird Superfood, Fungi Perfecti, and OM Mushrooms.
Immune support mushroom supplements held a share of 26.11% in 2023. According to an article published on Fungies, LLC, three key functional mushrooms-lion’s mane, cordyceps, and reishi-have been noted for their potential to boost the immune system in various ways.There are several brands that offer functional mushroom supplements for immune support. U.S. based Nutriflair Mushroom Complex is an affordable option for those seeking immune support, with a blend of mushrooms that have immune-boosting properties.
Demand for mushroom supplements that improve cognitive health is anticipated to rise at a CAGR of about 16.5% from 2024 to 2033.Functional mushroom supplements can significantly contribute to cognitive health by promoting neuronal health, stimulating brain cell growth, and protecting brain cells from damage caused by Alzheimer's disease.Several functional mushroom supplements have been launched for cognitive health. For instance, in March 2023, Spacegoods, a startup founded by Matthew Kelly, launched a mind-health supplement in the form of powdered supplements, including Rainbow Dust and Dream Dust. Rainbow Dust is designed to provide sharper focus and sustained energy throughout the day, while Dream Dust is designed to help relax and achieve deep sleep.
The sales of functional mushroom supplements through online channels accounted for a market share of 31.0% share in 2023.Functional mushroom supplements are predominantly sold through online channels due to their accessibility, offering consumers a broad array of products without the constraints of physical store visits.In February 2022, Optima Health Corp., a Canadian company, launched an e-commerce platform offering functional mushroom supplements to Canadian consumers. The company focuses on providing high-quality, fruiting body mushroom formulations for health and wellness.
Sales of functional mushroom supplements through specialty stores in North America is expected to grow at a CAGR of 15.5% from 2024 to 2033. These establishments typically employ knowledgeable staff with expertise in health and wellness products, including supplements like functional mushrooms. This expertise allows them to provide customers with detailed information about the benefits and uses of mushroom supplements, facilitating informed decision-making.
U.S. Functional Mushroom Supplements Market Trends
The functional mushroom supplements market in the U.S. accounted for a market share of around 88% in 2023 in the North American market. In the U.S., consumers are increasingly drawn to natural and plant-based products as they seek alternatives to conventional pharmaceuticals.In October 2023, Auri Nutrition, a health supplement brand, launched the world's first super mushroom daily gummies. These gummies contain a blend of sustainably sourced mushrooms that offer mental and physical benefits. The brand emphasizes quality and potency in selecting ingredients and capturing bioactive compounds through advanced extraction techniques.
Canada Functional Mushroom Supplements Market Trends
The functional mushroom supplements market in Canada is expected to grow at a CAGR of about 17.1% from 2024 to 2033. Market players in Canada are pushing mushroom functional supplements through targeted national marketing campaigns that emphasize the historical healing role of medicinal mushrooms and highlight their commitment to quality and research-based products. In February 2022, Doseology Sciences Inc., a Canadian life sciences company specializing in mushroom-related health solutions, announced the launch of its medicinal mushroom product line, approved by the Health Canada NPN, and its plans for a nationwide multichannel marketing campaign.
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the North America functional mushroom supplements market
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