Pet Insurance Market size, Growth, Trends, and Forecasts 2030
The global pet insurance market size was valued at USD 8.2 billion in 2021, and is predicted to be worth around USD 31.6 billion by 2030, registering a CAGR of 16.6% during the forecast period 2022 to 2030.
Growth Factors:
The key factors driving the market growth include the rising number of pets across the globe, high veterinary care costs, and the need to reduce financial risk. As per the Pet Food Manufacturers Association, about 59% of households had pets in the U.K. in 2021. Dogs were the most popular at about 33%, followed by cats at 27%. Other pets include rabbits, indoor birds, guinea pigs, tortoises and turtles, horses, and others.
Rapidly growing consumer awareness, underpenetrated market, and product acceptance have benefited the market. According to Petplan, in the U.S., the average cost of an unexpected visit to the veterinarian was around USD 800-1,500 in 2018. This burden could be eased with an insurance plan in place. Moreover, untapped opportunities in developed and developing economies are anticipated to provide lucrative growth to this market in the coming years.
Growing pet population, adoption of pet insurance in underpenetrated markets, increasing veterinary care costs, initiatives by key companies, and humanization of pets are some of the key drivers of this market. In 2020, Trupanion reported that over 800,000 pets were insured under the company’s policies across key markets in the U.S., Canada, and Australia.
Report Coverage
| Report Scope | Details |
| Market Size | USD 31.6 billion by 2030 |
| Growth Rate | CAGR of 16.6% From 2022 to 2030 |
| Base Year | 2021 |
| Forecast Period | 2022 to 2030 |
| Report coverage | Growth Factors, Revenue Status, Competitive Landscape, and Future Trends |
| Segments Covered | Coverage Type, Animal Type, Sales Channel, region |
| Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA) |
| Companies Mentioned | Trupanion, Inc.; Deutsche Familienversicherung AG (DFV); Petplan (Allianz); Animal Friends Insurance Services Limited; Figo Pet Insurance, LLC; Direct Line; Nationwide Mutual Insurance Company; Embrace Pet Insurance Agency, LLC; AnicomInsurance; ipet Insurance Co., Ltd. |
By Coverage Type Analysis
The accident and illness segment dominated the market and accounted for the largest revenue share of 84.0% in 2021. It is also estimated to witness the fastest CAGR in the coming years. The key factors contributing to this growth include high veterinary treatment and diagnostic costs, a rise in the companion animal population, and an increase in awareness about pet insurance.
The others segment, on the other hand, comprising of liability insurance policies among others, is projected to see a higher uptake in Europe. This is due to countries such as Germany making it mandatory for pet owners to have dog liability insurance.
By Animal Type Analysis
The dogs segment dominated the market and accounted for the largest revenue share of more than 50% in 2021. The segment comprising horses, small mammals, etc. is expected to grow at the fastest CAGR of more than 17% over the forecast period.
As per FEDIAF, around 88.0 million households across the European Union owned at least one pet in 2020. The number of pets was estimated to be 110 million cats, 89 million dogs, 51 million birds, 29 million small mammals, and 9 million reptiles.
By Sales Channel Analysis
The direct sales segment dominated the market and held the largest revenue share of over 34.0% in 2021. This is attributable to the high usage of direct sales strategies by key pet insurance providers.
Deutsche Familienversicherung AG, for instance, reported that direct sales contributed to 87.3% of the company’s new business during HY2020. The company also reported a 21.4% increase in online sales compared to HY 2019.
The others segment comprising animal care centers, vet clinics, and more are anticipated to register the fastest growth of over 17.0% during the forecast period. This is due to an increasing number of companies onboarding veterinary care providers and pet stores as a means to reach consumers or pet parents.
By Regional Analysis
Europe dominated the pet insurance market and held the largest revenue share of over 43.0%. This is owing to the growing adoption of pet insurance, rising pet ownership, and the presence of key companies. According to the Department of Clinical Veterinary Science and the Pet Food Institute, 23.0% of pets in the U.K. and 30.0% of pets in Sweden were covered by pet insurance policies by 2017 and this penetration was anticipated to increase over time.
In North America, the market for pet insurance held the second-largest revenue share as of 2021. However, only 1-2% of the pets in the U.S. are insured thus presenting lucrative growth opportunities. Asia Pacific region is estimated to grow the fastest at a rate of over 18%.
Competitive Rivalry
Foremost players in the market are attentive on adopting corporation strategies to enhance their market share. Some of the prominent tactics undertaken by leading market participants in order to sustain the fierce market completion include collaborations, acquisitions, substantial spending in R&D and the improvement of new-fangled products or reforms among others.
Major manufacturers & their revenues, percentage splits, market shares, growth rates and breakdowns of the product markets are determined through secondary sources and verified through the primary sources.
Some of the prominent players in the Pet Insurance Market include:
Segments Covered in the Report
This research report offers market revenue, sales volume, production assessment and prognoses by classifying it on the basis of various aspects. Further, this research study investigates market size, production, consumption and its development trends at global, regional, and country level for the period of 2017 to 2030 and covers subsequent region in its scope:
Market Segmentation
By Geography
North America
Europe
Asia Pacific
Latin America
Middle East & Africa (MEA)
Highlights of the Report:
Research Methodology
In the study, a unique research methodology is utilized to conduct extensive research on the growth of the Pet Insurance market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analysts ensure the accuracy and reliability of the conclusions.
Secondary resources referred to by analysts during the production of the Pet Insurance market study are as follows - statistics from government organizations, trade journals, white papers, and internal and external proprietary databases. Analysts have also interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, all of whom have contributed to the development of this report as a primary resource.
Comprehensive information acquired from primary and secondary resources acts as a validation from companies in the market, and makes the projections on the growth prospects of the Pet Insurance markets more accurate and reliable.
Secondary Research
It involves company databases such as Hoover's: This assists us recognize financial information, structure of the market participants and industry competitive landscape.
The secondary research sources referred in the process are as follows:
Primary Research
Primary research includes face-to face interviews, online surveys, and telephonic interviews.
Industry participants involved in this research study include:
Key Points Covered in Pet Insurance Market Study:
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. Market Dynamics Analysis and Trends
5.1. Market Dynamics
5.1.1. Market Drivers
5.1.2. Market Restraints
5.1.3. Market Opportunities
5.2. Porter’s Five Forces Analysis
5.2.1. Bargaining power of suppliers
5.2.2. Bargaining power of buyers
5.2.3. Threat of substitute
5.2.4. Threat of new entrants
5.2.5. Degree of competition
Chapter 6. Competitive Landscape
6.1.1. Company Market Share/Positioning Analysis
6.1.2. Key Strategies Adopted by Players
6.1.3. Vendor Landscape
6.1.3.1. List of Suppliers
6.1.3.2. List of Buyers
Chapter 7. Global Pet Insurance Market, By Coverage Type
7.1. Pet Insurance Market, by Coverage Type, 2021-2030
7.1.1. Accident & Illness
7.1.1.1. Market Revenue and Forecast (2019-2030)
7.1.2. Accident only
7.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 8. Global Pet Insurance Market, By Animal Type
8.1. Pet Insurance Market, by Animal Type, 2021-2030
8.1.1. Dogs
8.1.1.1. Market Revenue and Forecast (2019-2030)
8.1.2. Cats
8.1.2.1. Market Revenue and Forecast (2019-2030)
Chapter 9. Global Pet Insurance Market, By Sales Channel
9.1. Pet Insurance Market, by Sales Channel, 2021-2030
9.1.1. Agency
9.1.1.1. Market Revenue and Forecast (2019-2030)
9.1.2. Broker
9.1.2.1. Market Revenue and Forecast (2019-2030)
9.1.3. Direct
9.1.3.1. Market Revenue and Forecast (2019-2030)
9.1.4. Bancassurance
9.1.4.1. Market Revenue and Forecast (2019-2030)
Chapter 10. Global Pet Insurance Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.1.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.1.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.1.4. U.S.
10.1.4.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.1.4.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.1.4.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.1.5. Rest of North America
10.1.5.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.1.5.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.1.5.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.2. Europe
10.2.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.2.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.2.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.2.4. UK
10.2.4.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.2.4.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.2.4.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.2.5. Germany
10.2.5.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.2.5.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.2.5.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.2.6. France
10.2.6.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.2.6.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.2.6.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.2.7. Rest of Europe
10.2.7.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.2.7.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.2.7.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.3. APAC
10.3.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.3.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.3.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.3.4. India
10.3.4.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.3.4.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.3.4.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.3.5. China
10.3.5.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.3.5.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.3.5.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.3.6. Japan
10.3.6.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.3.6.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.3.6.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.3.7. Rest of APAC
10.3.7.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.3.7.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.3.7.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.4. MEA
10.4.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.4.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.4.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.4.4. GCC
10.4.4.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.4.4.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.4.4.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.4.5. North Africa
10.4.5.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.4.5.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.4.5.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.4.6. South Africa
10.4.6.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.4.6.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.4.6.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.4.7. Rest of MEA
10.4.7.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.4.7.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.4.7.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.5. Latin America
10.5.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.5.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.5.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.5.4. Brazil
10.5.4.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.5.4.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.5.4.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
10.5.5. Rest of LATAM
10.5.5.1. Market Revenue and Forecast, by Coverage Type (2019-2030)
10.5.5.2. Market Revenue and Forecast, by Animal Type (2019-2030)
10.5.5.3. Market Revenue and Forecast, by Sales Channel (2019-2030)
Chapter 11. Company Profiles
11.1. Trupanion, Inc.
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. Deutsche Familienversicherung AG (DFV)
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Petplan (Allianz)
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Animal Friends Insurance Services Limited
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Figo Pet Insurance, LLC
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. Direct Line
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Nationwide Mutual Insurance Company
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Embrace Pet Insurance Agency, LLC
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Anicom Insurance
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. ipet Insurance Co., Ltd.
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
Glossary of Terms
Cross-segment Market Size and Analysis for Mentioned Segments
Additional Company Profiles
(Upto 5 With No Cost)
Additional Countries (Apart
From Mentioned Countries)
Country/Region-specific Report
Go To Market Strategy
Region Specific Market DynamicsRegion Level Market Share Import Export AnalysisProduction AnalysisOthers