U.S. Active Adult (55+) Community Market Size, Share & Trends Analysis Report By Gender (Women, Men),- Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2033

U.S. Active Adult (55+) Community Market Size and Trends

The U.S. active adult (55+) community market size was exhibited at USD 588.75 billion in 2023 and is projected to hit around USD 874.01 billion by 2033, growing at a CAGR of 4.03% during the forecast period 2024 to 2033.

Key Takeaways:

• The women segment dominated the U.S. active adult (55+) community market and accounted for the largest revenue share of 54.0% in 2023.
• The men’s segment is expected to emerge as the fastest-growing segment with a CAGR of 4.79% during the forecast period.

Market Overview

The U.S. Active Adult (55+) Community Market has evolved into a cornerstone of the senior living sector, offering a lifestyle-driven alternative to traditional retirement housing. These communities cater to adults aged 55 and older who seek to maintain an active, socially engaged, and independent lifestyle in an age-restricted environment. They are not nursing homes or assisted living facilities but instead provide a wide range of amenities such as golf courses, fitness centers, arts and crafts spaces, wellness programs, and recreational clubs.

This market has seen remarkable growth in recent years, fueled by the aging baby boomer population, improved life expectancy, and shifting preferences among older adults who prioritize autonomy and active living. As of 2025, the demand for age-targeted housing continues to rise, with developers focusing on creating vibrant, resort-style communities that promote physical, emotional, and social well-being. Geographic hotspots include Florida, Arizona, California, and the Carolinas, where climate, accessibility, and tax advantages align with buyer preferences.

Developers and operators in this market are incorporating sustainable design, smart home technologies, and inclusive amenities to attract a new generation of seniors. From gated neighborhoods with townhouses and condominiums to sprawling campuses offering educational courses, travel clubs, and volunteer programs, these communities provide a hybrid between leisure and long-term residential planning. Financially, this market is buoyed by high homeownership rates among older adults and the availability of equity-rich individuals willing to reinvest in lifestyle-enhancing housing options.

Report Scope of The U.S. Active Adult (55+) Community Market

Market Driver: Aging Baby Boomer Demographic and Lifestyle Shift

A fundamental driver of the U.S. Active Adult (55+) Community Market is the demographic surge of baby boomers entering retirement age. This generation, comprising over 70 million Americans, is not only living longer but also redefining what it means to age. Unlike previous generations, baby boomers are more likely to seek fulfillment through hobbies, social interaction, travel, and fitness, prompting a departure from conventional retirement home models.

These individuals are financially empowered, often owning their homes outright and possessing significant equity or retirement savings. Many are downsizing from large family homes into communities that better support their current lifestyle and social aspirations. Active adult communities offer the perfect balance of autonomy and community, providing convenience without sacrificing independence. As this demographic continues to retire over the next two decades, demand for innovative, well-amenitized 55+ housing will grow exponentially.

Market Restraint: Affordability and Access Barriers for Middle-Income Seniors

Despite its robust growth, the active adult community market is constrained by affordability barriers, particularly among middle-income seniors. While many luxury communities boast resort-style amenities, golf courses, and health clubs, the associated costs—including homeowners' association (HOA) fees, property taxes, and home purchase or rental costs—are often prohibitive for individuals living on fixed incomes or modest retirement savings.

According to recent housing studies, nearly 45% of middle-income older adults may lack the resources to access such communities without compromising essential healthcare or living expenses. This imbalance has prompted growing criticism and sparked interest in developing more affordable models that retain core lifestyle benefits without the high cost burden. Until broader affordability measures are implemented, a large portion of the senior population remains excluded from this market segment.

Market Opportunity: Integration of Preventive Health and Wellness Services

A compelling opportunity lies in embedding preventive healthcare and wellness services directly into active adult communities. With older adults increasingly prioritizing health maintenance over disease treatment, there is a natural synergy between wellness-focused amenities and clinical services. Partnerships with local healthcare systems, mobile clinics, telemedicine providers, and fitness experts can create a comprehensive lifestyle experience.

Communities that integrate primary care access, wellness coaching, nutrition planning, and mental health support are more likely to attract and retain residents. Examples include the rise of onsite health hubs, daily fitness classes tailored to aging bodies, and partnerships with senior-focused health insurers. In doing so, communities not only differentiate their offerings but also promote long-term resident satisfaction and engagement—all while aligning with national public health priorities.

U.S. Active Adult (55+) Community Market By Gender Insights

Women dominate the U.S. active adult community market, both in terms of occupancy and engagement. Women statistically live longer than men and are more likely to seek out community living arrangements that offer safety, companionship, and social opportunities. Many single or widowed women, in particular, find these communities ideal for reducing social isolation and maintaining an active lifestyle. According to surveys, women are more likely to participate in clubs, classes, fitness programs, and volunteering activities provided within the community. Their preference for inclusive, wellness-driven environments shapes the programming and design priorities of many developments.

Men are emerging as a fast-growing demographic, especially among couples relocating together or male retirees seeking active, structured retirement experiences. While traditionally underrepresented, male participation is on the rise due to changing perceptions around retirement and community living. Increasingly, active adult communities are diversifying offerings to appeal to men, with additions like woodworking shops, golf leagues, technology clubs, and even car restoration garages. As more men embrace the concept of retirement as an opportunity for social and personal development, this segment is expected to expand steadily.

Country-Level Analysis

The U.S. market for active adult communities is robust and geographically diverse, shaped by local demographics, economic trends, and climate preferences. States like Florida and Arizona continue to dominate in volume due to their warm weather, established infrastructure, and longstanding reputation as retirement destinations. However, there is increasing momentum in regions like North Carolina, Texas, and even parts of the Midwest and Pacific Northwest, where affordability and lifestyle amenities are attracting new buyers.

Zoning laws, local tax incentives, and supportive municipal planning play a pivotal role in encouraging community development. Urban areas are also seeing a spike in vertical 55+ housing developments, catering to active seniors who prefer walkable neighborhoods near cultural hubs and healthcare providers. Moreover, the federal government and aging advocacy groups continue to influence national policy and standards around age-restricted housing, emphasizing accessibility, safety, and affordability.

Some of the prominent players in the U.S. active adult (55+) community market include:

• The Villages
• Pultegroup, Inc.
• Latitude Margaritaville
• Hot Springs Village
• Rossmoor Walnut Creek
• Robson Ranch
• Sun Lakes
• Green Valley

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. active adult (55+) community market

Gender

• Women
• Men