The U.S. draught beer market size was exhibited at USD 10.75 billion in 2023 and is projected to hit around USD 17.34 billion by 2033, growing at a CAGR of 4.9% during the forecast period 2024 to 2033.
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| Report Coverage | Details |
| Market Size in 2024 | USD 11.28 Billion |
| Market Size by 2033 | USD 17.34 Billion |
| Growth Rate From 2024 to 2033 | CAGR of 4.9% |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Segments Covered | Type, Category, End-use, Production Type |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Country scope | China, India, Japan, South Korea, Australia & New Zealand |
| Key Companies Profiled | United States Beverage; D.G. Yuengling & Son, Inc.; Miller Genuine Draft; Milwaukee's Best; Budweiser; Corona; Boston Beer Company; Constellation Brands, Inc.; Molson Coors Beverage Company; New Belgium Brewing Company |
The draught beer is usually served through tap and poured in glasses and mugs directly for consumption. Consumers at clubs, pubs, bars, restaurants, beer cafes and other placer serving alcohol popularly choose the particular type of the beer. This industry is driven by aspects such as increase in disposable income of young consumers, trends associated with urban lifestyles, upsurge in demand for limited edition draught beers served by micro-breweries and brands.
The U.S. market accounted for a share of 24.2% of the global draught beer market in 2023. The draught beer market in the U.S. has been generating colossal demand owing to several factors such as rapid expansion strategies executed by the breweries, distinctive and varied flavors offered by the makers, quality focused and innovative recipes developed by breweries, response to locally produced beers, authenticity and sense of connection offered by the draught beer brands, beer's history and connection to the community, culture of beer consumption in the region, and significant symbolic value held by beers in rituals, celebrations, and communal gatherings.
In addition, the industry has been experiencing upsurge in demand owing to various other factors such as trends on social media, venue events organised by local breweries, beer cafes, and restaurants, increasing number of young population in the region, growth in premium range brands, easier availability of pasteurized and filtered form of the beer, and more. Furthermore, availability through delivery application, online purchase, and presence of internationally applauded brands are some other aspects, which have been driving the unceasing growth for draught beer market in Europe.
Regular draught beer accounted for a revenue share of 56.2% in 2023. This industry is primarily driven by the price difference offered by the brands and regular category beers. The premium and craft beers are comparatively costlier than regular beers. The consumers who are seeking value for money and are budget - conscious are key buyers for regular beers. This industry generates demand from huge pool of buyers. These beers are generally mass manufactured while diligently maintaining the taste, appearance and quality of the product.
The super premium draught beer market in the U.S. is expected to grow at a CAGR of 7.3% from 2024 to 2033. The super-premium range is of beers is often produced by craft breweries who tend to focus on maintaining the authenticity and originality of the beer. These beers are made in smaller batches while ensuring the innovative ingredients, and meticulous brewing techniques are efficiently used to develop the products, which can generate great response from consumers who are seeking sense of authenticity and diversity in flavour.
Keg beer accounted for a revenue share of 76.2% in 2023, clearly indicating that the regional consumers prefer pasteurised or filtered versions of beer over beers that have shorter shelf life. Based on statistics published by PennState Extension in February 2023, approximately 63% of consumers aged 18 or above consumed alcohol in 2021-2022. It has also been observed that consumers aged 18-34 are the major consumers of beer in the United State. These consumers might tend to prefer drinking beers that are served in attractive packaged form such as cans, bottles and more. The pasteurised versions of draught beer, with lesser fizzy texture and better shelf life are generating higher demand in the U.S. market of draught beers.
The U.S. cask beer market is expected to grow at a CAGR of 3.4% from 2024 to 2033. Cask beers are generally served at slightly warmer temperature as compared to the keg beer, which in turn has influence on the flavour and aroma of the beer. One of the key aspects that distinguishes the cask beer from keg beer is the higher and superior control over quality as compared to other packaged and mass-market beers. This adds authenticity and sense of super premium quality to these beers.
The commercial demand for draught beer accounted for a revenue share of 89.0% in 2023. The industry is mainly driven by the culture of clubs and pubs in the region. In addition, certain trends such as association of music concerts and sporting events with breweries or beer brands are also driving the growth for commercial use of draught beers in the United States. The industry is also experiences upsurge in demand in certain seasons such as summers, holidays, year-end and more. The commercial use is essentially fuelled by the availability of craft as well as regular beers across the beer cafes, bars, clubs, pubs, restaurants and other on-premise serving places.
The demand for draught beer, for home use, is expected to grow at a CAGR of 5.5% from 2024 to 2033. The home use is influenced by a variety of trends, aggressive marketing strategies executed by the international brands, the increased acceptance of beer as key choice of beverage over other sugar or carbon infused packaged beverages, overall culture associated with home use of beer at the time of family dinners, occasions, birthdays or anniversaries.
Draught beer market produced through macro-breweries accounted for a share of 73.9% in 2023. The industry has significant influence on overall consumption of the draught beer in the region. Such breweries produce beers on larger scale while maintaining the same quality and taste throughout the batches for years and years. The consumers often prefer these beers, as they are consistent in terms of taste and aroma profile. Microbreweries also provide manufacturing services to brand who wish to concentrate on the marketing and selling functions while they outsource the making of the product to large-scale operator who knows what they are doing.
The demand for draught beer from microbreweries is expected to grow at a CAGR of 5.5% from 2024 to 2033. Increasing response to limited edition crafted beers, growing ask for authenticity as key product feature and few more aspects associated with the quality and overall perception about the crafted beers are the factors which are helping the industry to attain the expected grow
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. draught beer market
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