U.S. Eyewear Market Size, Share & Trends Analysis Report By Product (Contact Lenses, Spectacles, Sunglasses), By Distribution Channel (E-Commerce, Brick & Mortar), By End-use,- Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2033

U.S. Eyewear Market Size and Research

The U.S. eyewear market size was exhibited at USD 38.25 billion in 2023 and is projected to hit around USD 79.57 billion by 2033, growing at a CAGR of 7.6% during the forecast period 2024 to 2033.

U.S. Eyewear Market Key Takeaways:

• The brick-and-mortar segment dominated the market with the highest revenue share of 76.4% in 2023. 
• The spectacles segment accounted for the largest market share of 75.0% in 2023.

Report Scope of U.S. Eyewear Market

Due to the changing lifestyle patterns and increasing adoption of luxurious accessories, especially among millennials, the market is expected to grow. Growing visual inaccuracies, coupled with increased awareness regarding vision correction, are expected to drive market growth. Consistent renewal of spectacle lenses due to the constant change in prescriptions is expected to influence the demand positively over the forecast period.

Eyewear has become an additional add-on accessory as customers have become style-conscious, especially in urban areas. Eyewear has become the new fashion essential, as the providers are offering attractive frames such as vintage-inspired frames, retro, tortoise shell, and geometric frames, creating a lot of choices for the consumers for purchase. Matching eyewear frames with an outfit for various occasions to keep in par with the changing fashion trends is emerging as a new trend among wearers. Growing consumer spending on corrective and luxury eyewear is expected to provide an impetus to the eyewear market growth. The manufacturers have started to target the middle class, young and high-income groups residing in urban areas by introducing innovative and fashionable eyewear.

The increasing brand popularity due to marketing on various social media platforms, and proliferation of eyewear e-commerce platforms have contributed to the market growth. Key companies are advertising on popular social media platforms which offer them an opportunity to analyze audience preferences, thereby offering specially curated products. These online platforms help companies incorporate innovative marketing strategies such as influencer and affiliate marketing to make their business more profitable.

The COVID-19 pandemic has also impacted the market positively. As a result of the implementation of remote working models and online learning due to lockdown restrictions, people spent more time on smartphones, laptops, and desktops, which forced them to spend on anti-fatigue and vision correction glasses, allowing eyewear companies to sell more blue light-canceling and anti-fatigue lenses. Lifestyle changes due to growing urbanization, particularly in developed markets, are a major propeller for the increased usage of corrective eyewear. With the advent of modern healthcare and technology, there has been an increase in the share of the older population on account of the increasing life expectancy rate.

U.S. Eyewear Market By Distribution Channel Insights

The brick-and-mortar segment dominated the market with the highest revenue share of 76.4% in 2023. This can be attributed to the growing awareness regarding the importance of routine eye exams and the use of eyeglasses, which has prompted the sale of glasses in physical stores. Several companies are focusing on expanding their stores to gain a competitive edge in the market.

The e-commerce segment gained massive traction during the pandemic as people were forced to practice social isolation. In addition, vendors are also adopting modern ways of distribution, such as online retailing. Companies are implementing omnichannel retailing and are selling their products via these platforms as well as physical stores.

U.S. Eyewear Market By Product Insights

The spectacles segment accounted for the largest market share of 75.0% in 2023. This is attributed to the increased product demand driven by the increasing prevalence of computer vision syndrome (CVS). The adoption of anti-fatigue and anti-glare glasses has been prompted by the rise in cases of CVS among children due to the growing trend of online learning, particularly during the pandemic. Additionally, the demand for spectacles has increased due to the rising popularity of clear and bright translucent glasses.

Contact lenses held a notable revenue share of the market in 2023 due to the emergence of advanced products such as light-adaptive lenses and multifocal toric lenses. These lenses adapt to different lighting conditions quickly and smoothly. It reduces irritation and dryness of eyes often caused by normal contact lenses. The ongoing research and development of contact lenses with improved aesthetics and quality is expected to further support the segment’s growth.

U.S. Eyewear Market Recent Developments

• In February 2024, ZEISS acquired IP portfolio from Mitsui Chemicals for electronic eyewear. This move is expected to reinforce the company’s commitment to remain at the forefront of technological advancements in the market.
  
  
• In October 2023, Bausch & Lomb launched an ophthalmic diagnostic system SeeNa for refractive cataract patients. SeeNa captures key measurements necessary for evaluating patients’ eyes and determining the cataract intraocular lens (IOL) power calculation in one step. It also offers a user-friendly interface, allowing clinicians and staff to quickly master acquisition and operation and receive results in short duration.

Some of the prominent players in the U.S. eyewear market include:

• Johnson & Johnson Vision Care, Inc.
• EssilorLuxottica
• CooperVision
• Carl Zeiss AG
• Bausch & Lomb Inc.
• Safilo Group S.p.A.
• Charmant Group
• CIBA VISION
• De Rigo Vision S.p.A
• Fielmann AG
• HOYA Corporation
• JINS, Inc.
• Marchon Eyewear, Inc.
• QSpex Technologies
• Rodenstock GmbH
• Seiko Optical Products Co., Ltd.
• Shamir Optical Industry Ltd.
• Silhouette International Schmied AG
• Warby Parker
• Zenni Optical, Inc.

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. eyewear market

Product

• Contact Lenses

• • Premium Contact Lenses
  • Mass Contact Lenses

• Spectacles

• • Spectacles Frame

• • • Spectacles Frame, by Type

• • • • Premium Spectacle Frames
      • Mass Spectacle Frames

• • • Spectacles Frame, by Style

• • • • Round
      • Square
      • Rectangle
      • Oval
      • Others

• • Spectacles Lenses

• Sunglasses

• • Sunglasses, by Lens Type

• • • Polarized Sunglasses
    • Non-Polarized Sunglasses

• • Sunglasses, by Lens Material

• • • CR-39
    • Polycarbonate
    • Polyurethane
    • Others

Distribution Channel

• E-Commerce
• Brick & Mortar

End-use

• Male
• Female
• Unisex
• Kids