U.S. Life Coaching Market Size, Share & Trends Analysis Report By Coaching Method (Virtual, In-person),- Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2033

U.S. Life Coaching Market Size and Trends

The U.S. life coaching market size was exhibited at USD 2.95 billion in 2023 and is projected to hit around USD 4.74 billion by 2033, growing at a CAGR of 4.86% during the forecast period 2024 to 2033.

U.S. Life Coaching Market Size 2024 To 2033

Life coaches are witnessing high demand from individuals and corporate employees to improve their interpersonal skills, work-life balance, and wellness. An increase in awareness about the benefits of life coaching, growing workforce demands, and the introduction of online and e-learning courses are contributing to the growth of the industry.

Report Scope of The U.S. Life Coaching Market

 Report Coverage  Details
Market Size in 2024 USD 3.09 Billion
Market Size by 2033 USD 4.74 Billion
Growth Rate From 2024 to 2033 CAGR of 4.86%
Base Year 2023
Forecast Period 2024-2033
Segments Covered Coaching Method
Market Analysis (Terms Used) Value (US$ Million/Billion) or (Volume/Units)
Regional Scope U.S.
Key Companies Profiled Endless Possibilities Life Coaching Services; Strategic Life Coaching; Pacific Life Coaching; Sunny Life Coach; Benchmark Consulting; BP Life Coaching Services, LLC; Solution Life Coaching Services; Thriveworks Counselling

 

Life coaching is one of the fastest-growing industries in the U.S. As per the International Coaching Federation (ICF), more than 26,000 professional coaches were working in North America in 2020. The need for coaches is on the rise in the United States as more people seek guidance and inspiration on a variety of topics, including personal development, finding a work-life balance, work performance, relationships, mental health, and other topics.

High level of satisfaction and trust in life coaches have increased their demand. A recent ICF survey found that 43% of people have used a coach in the past and 22% of those who have never used a coach say they are likely to use life coaching in the future. Increasing stress at the workplace and hectic lifestyle have largely driven demand among urbanites and millennials. Furthermore, many corporates include self-development coaching in their wellness programs to help their employees. Corporate organizations also witness high ROIs by providing such services to their employees.

Many people are choosing life coaches as a career option owing to the attractive compensation, job flexibility, and high career satisfaction. Becoming a life coach is not a hard task with no real barrier or regulation to market entry. With technological advancement, people can now connect for a session online through audio or video chats. Easy and anytime access and personalized sessions remain favorable factors driving the demand.

The COVID-19 pandemic negatively impacted the coaching industry. This was mainly due to a decrease in the number of clients and working hours. Furthermore, many corporate temporarily stopped investing in corporate wellness programs due to the financial crisis. According to the 2021 ICF survey, 43% of the coach practitioners said that their client numbers fell since March 2020. Owing to strict regulations and social distancing, many coaches shifted to online audio or video platforms from in-person sessions.

U.S. Life Coaching Market By Coaching Method Insights

Based on the coaching method, the U.S. life coaching market is segmented into virtual and in-person. The virtual segment held the leading revenue share of 54.0% in 2023. The segment is anticipated to witness remarkable growth during the forecast period. Growth of the segment can be attributed to the increased adoption of technology, the rapid shift towards the virtual platform, and easy access.

U.S. Life Coaching Market Share, By Coaching Method, 2023 (%)

The COVID-19 pandemic played a vital role in segment growth as many practitioners started online programs. As per the International Coaching Federation, 74% of coaching practitioners have increased the use of audio or video platforms. Furthermore, 55% of the coach practitioners say that the in-person method will not return to the pre-pandemic level.

The in-person segment is anticipated to grow as many clients prefer conventional face-to-face interaction. Many clients, especially people from the older generation are hesitant to share personal information on virtual platforms. In-person sessions build a level of trust and relationship and make it easier for people to understand each other. However, the share of the in-person segment has declined due to the COVID-19 pandemic.

Some of the prominent players in the U.S. life coaching market include:

  • Endless Possibilities Life Coaching Services
  • Strategic Life Coaching
  • Pacific Life Coaching
  • Sunny Life Coach
  • Benchmark Consulting
  • BP Life Coaching Services, LLC
  • Solution Life Coaching Services
  • Thriveworks Counselling

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. life coaching market

Coaching Method

  • In-person
  • Virtual

Frequently Asked Questions

The U.S. life coaching market size was exhibited at USD 1.6 billion in 2022 and is projected to hit around USD 2.58 billion by 2032

The U.S. life coaching market is growing at a compound annual growth rate (CAGR) of 4.90% from 2023 to 2032.

Key factors that are driving the market growth include increasing awareness about the benefits of life coaching, high adoption among young generation, and increasing number of life coaches

Some key players operating in the U.S. life coaching market include Endless Possibilities Life Coaching Services; Strategic Life Coaching; Pacific Life Coaching; Sunny Life Coach; Benchmark Consulting; BP Life Coaching Services, LLC; Solution Life Coaching Services; Thriveworks Counselling

Virtual segment dominated the U.S. life coaching market with a share of 53.9% in 2022. This is attributable to increasing adoption of technology, rapid shift towards the virtual platform, and easy access.

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