The U.S. luxury hair care market size was exhibited at USD 5.35 billion in 2023 and is projected to hit around USD 11.88 billion by 2033, growing at a CAGR of 8.3% during the forecast period 2024 to 2033.
| Report Coverage | Details |
| Market Size in 2024 | USD 5.79 Billion |
| Market Size by 2033 | USD 11.88 Billion |
| Growth Rate From 2024 to 2033 | CAGR of 8.3% |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Segments Covered | Product, Distribution Channel, Price Range |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Key Companies Profiled | L’Oréal Groupe, Living proof, Aveda (Estée Lauder Companies), Briogeo Hair, Rucker Roots, MOROCCANOIL, K18HAIR, Procter & Gamble (Ouai), Shiseido Company, Limited, Advent International (Olaplex) |
Increasing inclusion of effective hair care in personal hygiene routine, growing awareness about the efficient products available in the industry, rising disposable income level of certain groups of customers, preferences shifting from chemical to natural hair care, upsurge in demand for hair care products made for men are the key factors which are driving the growth patterns of this industry.
The U.S. market accounted for a share of 23.6% of the global luxury hair care market in 2023. The market for hair care products in luxury range is aggressively influenced by global as well as regional trends. The diverse nature of the population develops widespread range of interests, liking and preferences, which market needs to cater to through variety of products. The recent trend is driven by awareness regarding sustainability and use of natural ingredients in products while eliminating use of chemical elements.
Increasing accessibility to data that can provide important insights regarding consumer behaviour has helped this industry like never before. Primary data collected from specialty stores, hair salons, spa centres, retail outlets, e-retail platforms has turned itself into detailed description about consumer’s preferences, factors that impact purchase decisions, driving factors underlying their choice of products, perspective about brands, ingredients that they prefer and most importantly expectations that they have from a products. For example, a group of customers prefers “value for money” over “brand positioning”, where other group of customers looks for “premium price range” as it is considered as mark of luxury range in such products.
In recent past, the industry is primarily driven by use of natural ingredients and customised products which are developed for addressing particular problem, such as hair fall, strength, dandruff or more. The inclusion of natural elements while absolutely excluding the use of chemicals has helped many brands to position themselves in different category. This assists them in establishing their brands in particular price range as well. Some of the key brands in luxury hair care in U.S. include MOROCCANOIL, Revlon, Garnier, Redken, Pureology and more. These brands are professional products’ brands which offer diligently designed solutions to various hair care issues.
The sales for luxury hair care market through specialty stores accounted for a revenue share of 31.6% in 2023. The industry is fueled by presence of specialty stores in urbanized areas of the country. When lands of developed country and growing disposable income of consumers meet the specialty stores opened by single or multiple brands in urban areas and busy streets of cities like Los Angeles or New York, the businesses enjoy sales at unprecedented volumes. Same has been the case about luxury hair care industry in the United States. For instance, in June 2023, French brand working in cosmetics, skin care, hair care, and fragrance industry opened standalone spa in New York City, Gansevoort and Hudson Street, one of the prime locations in famous Meatpacking District from NYC.
The online sales of luxury hair care products in the U.S. are expected to grow at a CAGR of 8.9% from 2024 to 2033. Increasing work hours, growing time spent in travels, and the unparalleled convenience factor offered by the online mode of distribution has resulted in the developing lucrative opportunities for the online sales of the luxury hair care products in the United States.
Shampoos accounted for a share of 31.0% in 2023. Shampoo is one among the heavily promoted products in the United States. The product is primarily distributed through supermarkets and hypermarkets across the states. However, it generates lucrative sales through other means of distribution as well. The shampoo products range is generally developed on the basis of variety of hair care issues such as hair fall, daily shine and care, dandruff, hair-breakage, split ends and more. In addition, industry provides variety of products for variety of users including babies, women and men. Shampoos developed with inclusion of natural ingredients such as plant oils, aloe, organic honey, olive, essentials oils, almond oil, and shea butter are generating extraordinary demand through group of consumers in this market.
The hair coloring products market in the U.S. is projected to grow at a CAGR of 9.3% from 2024 to 2033. Growing awareness in the country regarding harmful effects caused by use of chemically developed hair colours, industry has been experiencing unceasing demand for hair colouring products made from natural ingredients such as henna, acacia concinna or popularly known as shikakai, eclipta prostrata, beetroot, hibiscus, lemon, olive oil and others.
Luxury hair care products ranging from USD 30 to USD 65 accounted for a share of 39.9% in 2023. The products offered by companies in this price range are often preferred by the customers for two main factors associated with them, the fragrances and unique ingredients used in the formulation of the product. For instance, BAIN OLÉO-RELAX is a moisturizing shampoo characterised with presence of ingredients such as Coconut Oil, Extracted oil from the Shorea robusta seed, Rosa Canina fruit oil. The Kérastase Paris brand offers it for $42 in 250 ml packaging.
The demand for products ranging from USD 65 to USD 100 is expected to grow at a CAGR of 8.9% from 2024 to 2033. Products in the price range are slightly differentiated from the previous range and usually these products tend to provide solution for specific hair care related problem. For instance, Oribe's Gold Lust Transformative Masque is available for $70 in 150 ml packaging. It is marketed as one of the effective modern remedies to rebuild damaged hair through use of white tea and jasmine extracts.
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. luxury hair care market
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