U.S. Meal Kit Delivery Services Market Size, Share & Trends Analysis Report By Offering (Heat & Eat, Cook & Eat), By Service (Single, Multiple), By Platform (Online, Offline), By Meal Type (Vegan, Vegetarian),- Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2033

U.S. Meal Kit Delivery Services Market Size and Growth

The U.S. meal kit delivery services market size was exhibited at USD 10.75 billion in 2023 and is projected to hit around USD 30.25 billion by 2033, growing at a CAGR of 10.9% during the forecast period 2024 to 2033.

U.S. Meal Kit Delivery Services Market Size 2024 To 2033

U.S. Meal Kit Delivery Services Market Key Takeaways:

  • The cook-and-eat segment held a market share of 61.6% in 2023.
  • The heat-and-eat segment is expected to grow at a CAGR of 11.3% over the forecast period.
  • The single delivery segment accounted for a revenue share of 58.8% in 2023.
  • The multiple-delivery service segment is expected to grow at a CAGR of 11.2% from 2024 to 2033.
  • Non-vegetarian meal kit delivery services accounted for a revenue share of 61.6% in 2023.
  • The vegan meal kits segment is expected to grow at a CAGR of 12.9% over the forecast period. 
  • The online platform segment accounted for a revenue share of 65.0% in 2023.
  • The offline segment is expected to grow at a CAGR of 11.0% over the forecast period.

Report Scope of U.S. Meal Kit Delivery Services Market

 Report Coverage  Details
Market Size in 2024 USD 11.92 Billion
Market Size by 2033 USD 30.25 Billion
Growth Rate From 2024 to 2033 CAGR of 10.9%
Base Year 2023
Forecast Period 2024-2033
Segments Covered Offering, Service, Platform, And Meal Type
Market Analysis (Terms Used) Value (US$ Million/Billion) or (Volume/Units)
Country scope U.S.
Key Companies Profiled Blue Apron, LLC; Sun Basket; Freshly Inc.; Relish Labs LLC (Home Chef); Purple Carrot; Gobble; Fresh n' Lean; Hungryroot; HelloFresh; Marley Spoon Inc.

The hectic work schedules and busy lifestyles of consumers across the country leave them with less time for cooking at home. This is driving the preference and demand for ready-to-eat meal kits instead of takeout and other unhealthy food options.

The U.S. meal kit delivery market accounted for a share of 86.4% of the global meal kit delivery market in 2023. The number of meal kit delivery service providers has been rising as an increasing number of people are becoming aware of the adverse health effects of junk food.

A large number of consumers purchase meal kits in the country to save time and effort. Meal kits have become an inexpensive and healthier alternative to pre-cooked food items in retail stores or restaurants. Furthermore, key players, such as Sun Basket and Blue Apron, witnessed a strong product demand during the COVID-19 outbreak.

U.S. Meal Kit Delivery Services Market By Offering Insights

The cook-and-eat segment held a market share of 61.6% in 2023. The growing popularity of gourmet-style cooking and trying new recipes at home is projected to drive the segment’s growth. As per a survey by Peapod in 2018, 43% of the participants planned to cook at home more often in 2019. This trend has even gained prominence among millennials in the country, with 59% of the millennials surveyed revealing that they were keen on cooking at home more frequently. These trends are expected to bode well for the segment’s growth.

The heat-and-eat segment is expected to grow at a CAGR of 11.3% over the forecast period. Heat & eat is gaining popularity among the working population due to their hectic lifestyles and busy schedules with no or less time for cooking. Companies operating in this segment are trying to enhance convenience for their consumers. Some companies focus on plant-based meals, keto diets, paleo diets, and other types of diets to address the various consumer concerns. These factors are projected to drive the segment’s growth over the forecast period.

U.S. Meal Kit Delivery Services Market By Service Insights

The single delivery segment accounted for a revenue share of 58.8% in 2023. The largest consumer group for meal kit delivery services is millennials and Generation Z. This group mainly comprises students and professionals who lead busy lives and prioritize maintaining a healthier lifestyle.

The multiple-delivery service segment is expected to grow at a CAGR of 11.2% from 2024 to 2033. These meals are made of fresh ingredients and balanced in terms of nutrition. Thus, regular consumption of these kit meals is not harmful to health. Meal kits also reduce the time required for cooking, providing the satisfaction of cooking and families having homemade food.

U.S. Meal Kit Delivery Services Market By Meal Type Insights

Non-vegetarian meal kit delivery services accounted for a revenue share of 61.6% in 2023. The segment’s growth is attributed to the popularity of non-vegetarian meal kits in the U.S. and the nutritional value associated with this meal type. Non-vegetarian foods are rich in amino acids that are beneficial for the body and help build immunity.

The vegan meal kits segment is expected to grow at a CAGR of 12.9% over the forecast period. Growing acceptance of veganism among consumers, especially millennials, is boosting the market for vegan foods. The vegan population is growing significantly in the U.S. owing to the rising prevalence of lactose intolerance and various food allergies.

U.S. Meal Kit Delivery Services Market By Platform Insights

The online platform segment accounted for a revenue share of 65.0% in 2023. Increasing demand for meal kit delivery services resulted in a rise in local small businesses providing these convenient services. These delivery services often feature popular local cuisines. The availability of service providers online helps customers find a suitable provider for themselves after comparing the menu, features, benefits, and pricing of multiple companies.

U.S. Meal Kit Delivery Services Market Share, By Platform, 2023 (%)

The offline segment is expected to grow at a CAGR of 11.0% over the forecast period. In this segment, meat kits are available at Tesco, Walmart, Kroger, and other retailers. Both large- and small-scale organizations offer their meal kits via offline channels due to the large consumer base of these stores.

U.S. Meal Kit Delivery Services Market Recent Developments

  • In June 2022, Blue Apron introduced seasonal meal kits that were available throughout the year. This move was aimed at bringing special occasions to life. The new category was launched with a Summer Lobster Box

Some of the prominent players in the U.S. meal kit delivery services market include:

  • Blue Apron, LLC
  • Sun Basket
  • Freshly Inc.
  • Relish Labs LLC (Home Chef)
  • Purple Carrot
  • Gobble
  • Fresh n' Lean
  • Hungryroot
  • HelloFresh
  • Marley Spoon Inc.

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. meal kit delivery services market

Offering

  • Heat & Eat
  • Cook & Eat

Service

  • Single
  • Multiple

Platform

  • Online
  • Offline

Meal Type

  • Vegan
  • Vegetarian
  • Non-Vegetarian

Frequently Asked Questions

The U.S. meal kit delivery services market size was exhibited at USD 10.75 billion in 2023 and is projected to hit around USD 30.25 billion by 2033, growing at a CAGR of 10.9% during the forecast period 2024 to 2033.

The U.S. meal kit delivery services market is expected to grow at a compound annual growth rate of 10.9% from 2024 to 2033 to reach USD 30.25 billion by 2033.

The single service kits captured the largest share of more than 59% in 2023 in the meal kit delivery services market.

Key players operating in the market includes Blue Apron, LLC; Freshly Inc.; HelloFresh; Sun Basket; Relish Labs LLC (Home Chef); Gobble; Marley Spoon Inc.; Purple Carrot; Fresh n\' Lean; Hungryroot

Increasing preference for home-cooked and chef-cooked food among millennials is a major factor contributing to the growth of the market. The delivery service has been gaining high popularity and adoption among Generation Y and Z. The increasing preference for the product is driven by the benefits of homemade meals, as they are more economical in comparison to take-outs and home delivery services.

Chapter 1. Meal Kit Delivery Services Market: Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. Internal Database

1.3.3. Secondary Sources & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Meal Kit Delivery Services Market: Executive Summary

2.1. Market Outlook

2.2. Offering Outlook

2.3. Service Outlook

2.4. Platform Outlook

2.5. Meal Type Outlook

2.6. Competitive Insights

Chapter 3. Meal Kit Delivery Services Market: Variables, Trends & Scope

3.1. Market Introduction

3.2. Penetration & Growth Prospect Mapping

3.3. Impact of COVID-19 on the Meal Kit Delivery Services Market

3.4. Industry Value Chain Analysis

3.4.1. Sales/Retail Channel Analysis

3.4.2. Profit Margin Analysis

3.5. Market Dynamics

3.5.1. Market Driver Analysis

3.5.2. Market Restraint Analysis

3.5.3. Industry Challenges

3.5.4. Industry Opportunities

3.6. Business Environment Analysis

3.6.1. Industry Analysis – Porter’s

3.6.1.1. Supplier Power

3.6.1.2. Buyer Power

3.6.1.3. Substitution Threat

3.6.1.4. Threat from New Entrant

3.6.1.5. Competitive Rivalry

3.7. Roadmap of Meal Kit Delivery Services Market

3.8. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Product Adoption

4.5. Observations & Recommendations

Chapter 5. Meal Kit Delivery Services Market: Offering Estimates & Trend Analysis

5.1. Offering Movement Analysis & Market Share, 2024 & 2033

5.2. Heat & Eat

5.2.1. Heat & eat meal kit delivery service market estimates and forecast,2021 - 2033 (USD Million)

5.3. Cook & Eat

5.3.1. Cook & eat meal kit delivery service market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 6. Meal Kit Delivery Services Market: Service Estimates & Trend Analysis

6.1. Service Movement Analysis & Market Share, 2024 & 2033

6.2. Single

6.2.1. Single meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

6.3. Multiple

6.3.1. Multiple meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 7. Meal Kit Delivery Services Market: Platform Estimates & Trend Analysis

7.1. Platform Movement Analysis & Market Share, 2024 & 2033

7.2. Online

7.2.1. Market estimates and forecast, through online platform, 2021 - 2033 (USD Million)

7.3. Offline

7.3.1. Market estimates and forecast, through offline platform, 2021 - 2033 (USD Million)

Chapter 8. Meal Kit Delivery Services Market: Meal Type Estimates & Trend Analysis

8.1. Meal Type Movement Analysis & Market Share, 2024 & 2033

8.2. Vegan

8.2.1. Vegan meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

8.3. Vegetarian

8.3.1. Vegetarian meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

8.4. Non-Vegetarian

8.4.1. Non-vegetarian meal kit delivery services market estimates and forecast, 2021 - 2033 (USD Million)

Chapter 9. Meal kit delivery services Market: Regional Estimates & Trend Analysis

9.1. Regional Movement Analysis & Market Share, 2024 & 2033

9.2. North America

9.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.2.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.2.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.2.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.2.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.2.6. U.S.

9.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.2.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.2.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.2.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.2.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.2.7. Canada

9.2.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.2.7.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.2.7.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.2.7.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.2.7.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.2.8. Mexico

9.2.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.2.8.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.2.8.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.2.8.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.2.8.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3. Europe

9.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.6. Germany

9.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.7. UK

9.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.7.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.7.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.7.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.7.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.8. France

9.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.8.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.8.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.8.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.8.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.9. Italy

9.3.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.9.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.9.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.9.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.9.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.3.10. Spain

9.3.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.3.10.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.3.10.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.3.10.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.3.10.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4. Asia Pacific

9.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4.6. China

9.4.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4.7. Japan

9.4.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.7.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.7.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.7.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.7.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4.8. India

9.4.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.8.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.8.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.8.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.8.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.4.9. Australia and New Zealand

9.4.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.4.9.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.4.9.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.4.9.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.4.9.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.5. Central & South America

9.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.5.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.5.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.5.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.5.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.5.6. Brazil

9.5.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.5.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.5.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.5.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.5.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

9.6. Middle East & Africa

9.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)

9.6.2. Market estimates and forecast, by offering, 2021 - 2033 (USD Million)

9.6.3. Market estimates and forecast, by service, 2021 - 2033 (USD Million)

9.6.4. Market estimates and forecast, by platform, 2021 - 2033 (USD Million)

9.6.5. Market estimates and forecast, by meal type, 2021 - 2033 (USD Million)

Chapter 10. Competitive Analysis

10.1. Key global players, recent developments & their impact on the industry

10.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)

10.3. Vendor Landscape

10.3.1. Key company market share analysis, 2024

Chapter 11. Company Profiles

11.1. Blue Apron, LLC

11.1.1. Company Overview

11.1.2. Financial Performance

11.1.3. Product Benchmarking

11.1.4. Strategic Initiatives

11.2. Freshly Inc.

11.2.1. Company Overview

11.2.2. Financial Performance

11.2.3. Product Benchmarking

11.2.4. Strategic Initiatives

11.3. HelloFresh

11.3.1. Company Overview

11.3.2. Financial Performance

11.3.3. Product Benchmarking

11.3.4. Strategic Initiatives

11.4. Sun Basket

11.4.1. Company Overview

11.4.2. Financial Performance

11.4.3. Product Benchmarking

11.4.4. Strategic Initiatives

11.5. Relish Labs LLC (Home Chef)

11.5.1. Company Overview

11.5.2. Financial Performance

11.5.3. Product Benchmarking

11.5.4. Strategic Initiatives

11.6. Gobble

11.6.1. Company Overview

11.6.2. Financial Performance

11.6.3. Product Benchmarking

11.6.4. Strategic Initiatives

11.7. Marley Spoon Inc.

11.7.1. Company Overview

11.7.2. Financial Performance

11.7.3. Product Benchmarking

11.7.4. Strategic Initiatives

11.8. Purple Carrot

11.8.1. Company Overview

11.8.2. Financial Performance

11.8.3. Product Benchmarking

11.8.4. Strategic Initiatives

11.9. Fresh n' Lean

11.9.1. Company Overview

11.9.2. Financial Performance

11.9.3. Product Benchmarking

11.9.4. Strategic Initiatives

11.10. Hungryroot

11.10.1. Company Overview

11.10.2. Financial Performance

11.10.3. Product Benchmarking

11.10.4. Strategic Initiatives

Proceed To Buy

USD 3800
USD 1900
USD 1200

Customization Offered

  • check-img Cross-segment Market Size and Analysis for Mentioned Segments
  • check-imgAdditional Company Profiles (Upto 5 With No Cost)
  • check-img Additional Countries (Apart From Mentioned Countries)
  • check-img Country/Region-specific Report
  • check-img Go To Market Strategy
  • check-imgRegion Specific Market Dynamics
  • check-imgRegion Level Market Share
  • check-img Import Export Analysis
  • check-imgProduction Analysis
  • check-imgOthers
Ask To Expert