U.S. Paint Protection Film Market Size, Share & Trends Analysis By Material (Thermoplastic Polyurethane (TPU), Polyvinyl Chloride (PVC), Others), By Application,- Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2033

U.S. Paint Protection Film Market Size and Research

The U.S. paint protection film market size was exhibited at USD 105.75 million in 2023 and is projected to hit around USD 196.65 million by 2033, growing at a CAGR of 6.4% during the forecast period 2024 to 2033.

U.S. Paint Protection Film Market Key Takeaways:

• The TPU film segment held a market share of 82.74% in 2023.
• Polyvinyl Chloride (PVC) is another significant material in the paint protection film market, accounting for 13% of the market
• The automotive & transportation segment held the largest market share of over 71% in the U.S. paint protection film market.
• The aerospace & defence segment is poised to register the higher CAGR. 

Report Scope of U.S. Paint Protection Film Market

The projected growth of the U.S. paint protection film market can be attributed to several key factors such as the increasing demand for vehicles, particularly luxury cars, which is expected to drive the market. These high-end vehicles often use paint protection films to maintain their aesthetic appeal and protect their surfaces from scratches and damage.

The advancements in technology have led to the development of more durable and efficient films, further boosting their adoption. Also, the growing awareness among consumers about the benefits of these films, such as their ability to preserve the vehicle’s resale value, is contributing to the market growth. The expansion of the automotive sector in emerging economies also provides a lucrative opportunity for the growth of the paint protection film market.

The U.S. paint protection film market is expected to grow steadily over the forecast period, mainly driven by the rising awareness among consumers regarding the benefits of paint protection films. The U.S. being one of the leading automotive markets in the world, is expected to witness significant demand for paint protection films throughout the forecast period. The presence of major paint protection film (PPF) manufacturers and their well-established network of installers in the U.S. is expected to further expand the market for these films over the forecast period.

U.S. Paint Protection Film Market By Material Insights

Thermoplastic Polyurethane (TPU) is the leading material in the U.S. paint protection film market. TPU-based paint protection films are favored due to their properties such as self-healing, elasticity, non-yellowing, and recyclability. The TPU film segment held a market share of 82.74% in 2023. The high demand for TPU films can be attributed to their superior performance and durability, which makes them ideal for protecting vehicles from road debris, scratches, and other forms of damage.

Polyvinyl Chloride (PVC) is another significant material in the paint protection film market, accounting for 13% of the market. PVC protective films are widely used in various industries due to their hardness, mechanical properties, and optimal insulation properties. These characteristics make PVC films a popular choice for applications that require robust and durable protection.

The other paint protection films include materials like polyester, polyethylene terephthalate (PET), and more. These materials are used less frequently than TPU and PVC but still play a role in the market. The choice of material depends on the specific requirements of the application, such as the level of protection needed, the surface to be protected, and environmental considerations.

U.S. Paint Protection Film Market By Application Insights

The automotive & transportation segment held the largest market share of over 71% in the U.S. paint protection film market. The high demand is driven by the increasing production and sales of vehicles, particularly luxury cars. The luxury cars frequently employ paint protection films to preserve their visual allure and shield their surfaces from scratches and damages. The presence of major paint protection film manufacturers and many of their installers in the U.S. is anticipated to further boost the market growth for the films in the country.

Electrical & electronics is the second fastest-growing segment of the U.S. paint protection films market. These films are used in various electronic equipment like cell phones, LED screens, household appliances, etc. The consumer electronics market size is likely to grow at a growth rate of more than 6.0%. Hence, the rising trend in the consumer electronics industry will make this a significant market in the coming years.

The aerospace & defence segment is poised to register the higher CAGR. The growth of this segment can be attributed to the increasing investments in the aircraft and defence sectors in the U.S. paint protection films which are used in the sectors to protect vessels against oxidation and corrosion.

The other categories include applications like marine applications such as offshore wind energy, deep-sea mining and exploration, maritime safety and security, and offshore oil & gas production. The increasing demand from these sectors is projected to boost the market for paint protection films.

U.S. Paint Protection Film Market Recent Developments

• In May 2023, XPEL, Inc. unveiled four new ceramic coating products to add to its line-up of paint protection options. These new products shall provide customers options to meet the diverse needs.
  
  
• In March 2023, Hexis S.A.S announced the acquisition of the historic Australian distributor Stickittome. Hexis plans to leverage Stickittome’s customer base to innovate and improve their product line, in order to enhance their competitiveness in the U.S. market.
  
  
• In March 2023, Avery Dennison announced the acquisition of Thermopatch. Thermopatch’s expertise in labeling, embellishments, and transfers could be leveraged to enhance the quality and variety of Avery Dennison’s paint protection films.

Some of the prominent players in the U.S. paint protection film market include:

• 3M
• XPEL, Inc.
• Dow
• Eastman Chemical Company
• Hexis S.A.S
• PremiumShield
• STEK-USA
• Reflek Technologies Corporation
• Avery Dennison Corporation
• Saint-Gobain S.A.

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. paint protection film market

Material

• Thermoplastic Polyurethane (TPU)
• Polyvinyl chloride (PVC)
• Others

Application

• Automotive & Transportation
• Electrical & Electronics
• Aerospace & Defense
• Others