The U.S. pet grooming products market size was exhibited at USD 5.35 billion in 2023 and is projected to hit around USD 9.23 billion by 2033, growing at a CAGR of 5.6% during the forecast period 2024 to 2033.
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The U.S. pet grooming products market is experiencing substantial growth, driven by the increasing humanization of pets, a surge in pet ownership, and rising awareness regarding animal hygiene and wellness. Grooming has evolved from a functional necessity to a full-fledged segment of pet care, with pet parents viewing grooming rituals as an extension of love, care, and companionship. Today, pet grooming encompasses not only basic hygiene practices but also a broad array of products aimed at enhancing the health, appearance, and emotional well-being of pets.
The demand for grooming products such as shampoos, conditioners, de-shedding brushes, trimming tools, and paw cleansers is thriving across the U.S., fueled by the desire to maintain pets' cleanliness and aesthetics. This shift is not limited to dogs—cats, rabbits, and even exotic pets are receiving increasingly attentive care. Pet grooming, once largely handled by professional salons, is increasingly becoming a do-it-yourself (DIY) activity for many American households, thanks to online tutorials, user-friendly grooming kits, and a growing product variety available on digital platforms.
The influence of social media, the rise of pet influencers, and a general trend toward luxury pet care have further propelled the market into a more premiumized space. Consumers are no longer satisfied with generic products but instead seek organic, hypoallergenic, breed-specific, and wellness-focused grooming solutions. Whether it’s a biodegradable flea shampoo or a wireless clipper with noise-reduction technology, today's pet owners expect safety, convenience, and efficacy—all wrapped in stylish packaging.
Premiumization of Pet Grooming Products: A shift toward natural, organic, and boutique grooming formulations.
Growth in DIY Home Grooming Kits: Rising demand for all-in-one grooming kits, especially in the post-pandemic era.
Expansion of Subscription-Based Grooming Boxes: Companies offering monthly deliveries of customized grooming essentials.
Pet-Specific and Breed-Specific Formulations: Introduction of products tailored to specific coat types, skin sensitivities, and breed sizes.
Rise in Pet Grooming Tech Gadgets: Use of electric shears, ultrasonic toothbrushes, and smart nail trimmers.
Sustainability Focus: Increase in eco-friendly packaging and biodegradable ingredients in shampoos and wipes.
Influence of Pet Social Media: Pet influencers and user-generated content boosting visibility for grooming brands.
Online Penetration and Direct-to-Consumer (DTC) Brands: Surge in online grooming product sales, aided by e-commerce platforms and DTC brand strategies.
| Report Coverage | Details |
| Market Size in 2024 | USD 5.65 Billion |
| Market Size by 2033 | USD 9.23 Billion |
| Growth Rate From 2024 to 2033 | CAGR of 5.6% |
| Base Year | 2023 |
| Forecast Period | 2024-2033 |
| Segments Covered | Type, Distribution Channel |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Country scope | U.S. |
| Key Companies Profiled | Groomer's Choice; Himalaya Herbal Healthcare; Spectrum Brands; Earthbath; Resco; SynergyLabs; Petco Animal Supplies, Inc.; Coastal Pet Products; Vet's Best; 4-Legger; World For Pets |
The most powerful driver of the U.S. pet grooming products market is the increasing humanization of pets, whereby pets are considered integral family members. This emotional attachment significantly influences pet owners' spending behavior. In the U.S., households are more inclined to spend on pet well-being, treating grooming as a vital aspect of daily pet care. Pet parents no longer view grooming merely as a cosmetic activity, but as a preventive healthcare routine that addresses issues such as allergies, coat damage, parasites, and dental hygiene.
This shift has led to rising demand for premium, customized, and wellness-driven grooming products. Pet owners are now looking for sulfate-free shampoos, conditioners with aloe vera and oatmeal for sensitive skin, and electric nail trimmers that reduce anxiety. Brands that mirror human skincare standards—cruelty-free, dermatologist-tested, or USDA-certified organic—are particularly successful in capturing this emotional market. Pet salons and pet spas are offering aromatherapy, pawdicures, and de-shedding treatments, while at-home grooming routines have expanded to include blow-drying, brushing, moisturizing, and oral care, underscoring the consumer's growing commitment to pet wellness.
While the market for grooming products is expanding, high pricing and market fragmentation present significant challenges. Premium grooming brands, especially those offering organic or therapeutic ingredients, often come with a price tag that may not be affordable for every pet owner. Products such as oatmeal shampoos, deodorizing wipes, or hypoallergenic grooming kits can cost two to three times more than conventional offerings, which can deter repeat purchases among cost-sensitive consumers.
Additionally, the market is highly fragmented, with hundreds of niche brands, private labels, and regional manufacturers competing for shelf space—both physical and digital. This intense competition can create confusion for consumers, especially those new to pet care, making it difficult to discern quality or effectiveness. As a result, brand loyalty is hard to build and maintain. Without a clear regulatory framework distinguishing product claims or ingredient standards, some consumers remain skeptical, especially in categories involving medicated or therapeutic products.
An untapped but highly promising opportunity within the U.S. pet grooming products market is the development of breed-specific and condition-specific grooming formulations. Just as human skincare and haircare have become personalized, there is growing demand for pet products that cater to specific needs such as curly coats, long-haired breeds, double coats, sensitive skin, or breed-specific shedding patterns.
For instance, Golden Retrievers may require de-shedding conditioners, while French Bulldogs are prone to skin folds that need special antibacterial wipes. Similarly, poodles with curly fur benefit from detangling sprays, while cats may require low-fragrance, quick-dry shampoo formulations due to their grooming habits. Brands that invest in R&D and veterinarian partnerships to develop scientifically backed, breed-aligned products will likely command high customer loyalty and premium price points. Personalized subscription boxes that account for pet breed, weight, skin condition, and lifestyle are beginning to emerge—signaling a major opportunity for data-driven grooming innovation.
The offline sales of pet grooming products in the U.S. accounted for a revenue share of 74.4% in 2023. especially through pet specialty stores, big-box retailers like PetSmart and Petco, and veterinary clinics. These outlets offer consumers the advantage of physically evaluating products, reading ingredient labels, and receiving expert guidance. Offline purchases are especially common for first-time buyers or when purchasing grooming tools that require hands-on comparison. Additionally, premium grooming brands are increasingly offering in-store demos, testers, and grooming services—making physical locations a touchpoint for customer engagement and education.
The online sales of pet grooming products in the U.S is expected to grow at a CAGR of 7.0% from 2024 to 2033. E-commerce platforms such as Amazon, Chewy, and brand-owned DTC websites are dominating the digital pet grooming landscape. Subscription models, auto-shipping of consumables like shampoos or wipes, and influencer collaborations are helping brands build online customer loyalty. Moreover, the ability to read customer reviews, access detailed product descriptions, and benefit from fast delivery has made online shopping the preferred channel for tech-savvy and busy pet parents. The online segment is also seeing an increase in specialty products that may not be widely available in retail stores, such as breed-specific kits or eco-friendly grooming solutions.
The pet shampoo and conditioner market in the U.S. accounted for a revenue share of 55.0% in 2023. largely due to their essential role in hygiene, odor management, and skin care. These products are widely used by both professional groomers and DIY pet owners. They cater to a variety of needs, including anti-flea formulations, deep-cleansing, coat brightening, and anti-itch treatments. Formulas enriched with natural oils like lavender, coconut, aloe vera, and oatmeal are particularly popular among pet owners seeking gentle yet effective solutions. The recurring use of shampoo and conditioner products ensures consistent sales volume, making it a staple in any grooming regimen.
The U.S. pet shear & trimming tools market is expected to grow at a CAGR of 5.5% from 2024 to 2033. Electric clippers, cordless trimmers, precision scissors, and safety nail grinders are now widely accessible and user-friendly. Brands are developing tools with noise-reduction features to ease grooming anxiety among pets. Lightweight, ergonomic designs and breed-specific blade attachments have further expanded the appeal of this category. The growing preference for at-home grooming—whether to save on salon costs or reduce pet anxiety—is expected to significantly boost this segment over the coming years.
As the exclusive market of focus, the United States represents one of the largest and most mature pet grooming product markets globally. With over 65% of U.S. households owning pets, the demand for grooming products is deeply entrenched in mainstream consumer behavior. Dogs dominate the pet population, followed by cats and smaller pets like rabbits and guinea pigs. Urban centers such as Los Angeles, New York, and Chicago are epicenters for high-value grooming purchases, with boutique grooming salons, mobile pet spa vans, and organic pet stores driving innovation.
Consumer expectations in the U.S. are shaped by trends in human cosmetics and skincare, which directly influence ingredient sourcing, product packaging, and advertising styles. Regulatory compliance, safety certifications, and cruelty-free manufacturing are especially important to American buyers. Moreover, the proliferation of pet adoption programs, veterinary awareness campaigns, and online educational content has strengthened the nation’s commitment to responsible pet care. This strong demand, paired with tech-enabled retail infrastructure and a growing pet services economy, positions the U.S. as a highly lucrative and competitive grooming product market.
March 2024 – Wahl Animal announced the release of a new cordless clipper model with advanced low-noise technology targeting at-home groomers in the U.S.
January 2024 – Earthbath launched a new line of biodegradable grooming wipes made with 100% plant-based materials and packaging, catering to eco-conscious pet owners.
November 2023 – Petco introduced its exclusive "Clean Grooming" product range, featuring shampoos and conditioners free from parabens, dyes, and artificial fragrances.
September 2023 – BarkBox rolled out a subscription-based grooming essentials box, allowing customers to receive monthly curated grooming kits based on pet profiles.
June 2023 – TropiClean announced a partnership with Chewy.com for expanded online retail presence and faster fulfillment for its entire grooming product line.
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Nova one advisor, Inc. has segmented the U.S. pet grooming products market
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