Veterinary Point of Care Diagnostics Market Size, Share & Trends Analysis Report By Animal, By Product (Consumables, Reagents, & Kits, And Instruments & Devices), By Testing Category, By Indication, By Sample Type, By End-use, By Region,- Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2025-2034

Veterinary Point of Care Diagnostics Market Size and Growth

The veterinary point-of-care diagnostics market accounted for USD 2.85 billion in 2024 and is expected to reach around USD 7.66 billion by 2034, growing with a CAGR of 10.39% from 2025 to 2034. This market is growing due to increasing demand for rapid, on-site diagnostic solutions that enable early disease detection and timely treatment in animals.

Veterinary Point of Care Diagnostics Market Size 2024 To 2034

Veterinary Point Of Care Diagnostics Market Key Takeaways

  • North America dominated the market with the largest market share in 2024.
  • Asia Pacific is expected to expand at the fastest CAGR during the forecast period.
  • Europe is currently experiencing the most rapid growth in the veterinary point-of-care diagnostics market.
  • By animal type, the companion animals segment dominated the market with the highest market share in 2024.
  • By animal type, the livestock animal segment is expected to witness significant growth in its market share during the predicted timeframe.
  • By product, the consumables, reagents, and kits segment dominated the precision oncology market with the largest share in 2024.
  • By product, the instruments and devices segment dominated the market with the largest market share.
  • By testing category, the parasitology segment dominated the market with the largest share in 2024.
  • By testing category, the hematology segment is expected to grow at the fastest rate in the market during the forecast period.
  • By sample type, blood/plasma/serum segment dominated the veterinary point-of-care diagnostics market with the largest share in 2024.
  • By sample type, urine segment is expected to grow at the fastest rate in the market.
  • By indication, the infectious disease segment dominated the veterinary point-of-care diagnostics market with the largest share in 2024.
  • By indication, the general ailments segment is expected to grow at the fastest rate in the market.
  • By end user, the veterinary hospitals & clinics segment held the largest share in 2024.
  • By end user, point-of-care diagnostics segment is expected to grow at the fastest rate in the market.

U.S. Veterinary Point of Care Diagnostics Market Size and Growth 2025 to 2034

The U.S. veterinary point of care diagnostics market size was valued at USD 1.0 billion in 2024 and is expected to reach around USD 2.8 billion by 2034, growing at a CAGR of 9.81% from 2025 to 2034.

U.S. Veterinary Point of Care Diagnostics Market Size 2024 To 2034

North America dominates the veterinary point-of-care diagnostics market due to due to rising pet ownership rates, sophisticated veterinary facilities and rising animal healthcare expenditures. The area is home to several major market participants in ongoing technological developments and many veterinary clinics and hospitals using rapid diagnostic technologies. North Americas dominance is further reinforced by government programs promoting animal health and growing awareness of zoonotic diseases. Additionally, the rising acceptance of pet insurance motivates pet owners to spend money on diagnostic and preventative care. Additionally, the growing need to manage livestock diseases especially in the U. S. S. In rural and agricultural settings Canada is spearheading the adoption of portable AI-powered diagnostic tools.

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Asia Pacific is expected to grow at the fastest rate in veterinary point-of-care diagnostics during the forecast period driven by growing livestock production, expanding pet adoption and enhancing veterinary healthcare systems. The need for POC testing is being fueled by rising investments in veterinary diagnostics as well as increased awareness of animal health. Veterinary clinic expansion and the use of portable reasonably priced diagnostic equipment are driving market expansion in nations like China India and Japan. Further driving the need for quick veterinary diagnostics are government programs to improve food safety regulations and manage livestock diseases. The market is expanding as a result of rising pet healthcare expenditures brought on by urbanization and disposable income in developing countries.

Europe is currently experiencing the most rapid growth in the veterinary point-of-care diagnostics market, reinforced by strict laws pertaining to animal health and a veterinary healthcare system that has been in place for a long time. Rapid diagnostic solutions are becoming more and more in demand in the region particularly for the management of livestock diseases. The market's growth potential is being further enhanced by technological developments and partnerships between diagnostic companies and veterinary research institutions. Advanced diagnostic tools are also being adopted more widely as a result of European nations emphasis on biosecurity and sustainable livestock farming. To improve disease management and treatment results veterinary clinics are also encouraged to invest in quick and precise diagnostic tools by the growing incidence of zoonotic diseases and stringent animal welfare laws.

How is Artificial Intelligence Transforming Veterinary Point-of-care Diagnostics?

By facilitating quicker more precise and effective disease detection developments in machine learning and data-driven technologies are revolutionizing veterinary point-of-care diagnostics. Veterinarians can analyze complex data spot trends and make well-informed decisions instantly with the help of these clever solutions. Predictive analytics digital pathology tools and automated image recognition are making diagnostic procedures more dependable, cutting down on turnaround time and enhancing patient care. Additionally, the incorporation of these technologies reduces human error, improves early disease detection, and facilitates precision treatment plans for livestock and pets.

This transformation is being driven by several companies. To provide quick in-clinic diagnostics Zoetis has added applications for dermatology urine sediment analysis and equine fecal egg count to its Vetscan Imagyst platform. DecisionIQ is now a part of IDEXX Laboratories VetConnect PLUS software which helps identify diseases early by identifying subtle disease indicators from standard diagnostic tests. A division of Mars Veterinary Health Antech Diagnostics has created digital cytology services that quickly interpret pathology samples using machine learning. These developments demonstrate how state-of-the-art technology is raising the precision and effectiveness of veterinary diagnostics.

Veterinary Point Of Care Diagnostics Market Overview

Increased awareness of animal health and technological advancements are driving the rapid growth of the veterinary point-of-care diagnostics market. Fast on-site testing is made possible by these diagnostics which speeds up the process of deciding on treatments for both pets and livestock. Big players like IDEXX Laboratories and Zoetis are spending money on innovations to increase accuracy and efficiency. Despite issues like staffing shortages and inflation, there is still a growing need for rapid diagnostics. The need for early disease detection, rising pet ownership, and rising animal care expenses are the main drivers of market growth.

Veterinary Point Of Care Diagnostics Market Growth Factors

  • Rising Pet Ownership: Increasing numbers of pet owners are prioritizing their animal's health, leading to higher demand for rapid diagnostic solutions.
  • Advancements in Technology: Innovations in diagnostic tools, such as portable analyzers and AI-based solutions are improving accuracy and efficiency.
  • Increased Spending on Animal Healthcare: Pet owners and livestock farmers are investing more in preventive care and early disease detection.
  • Growing Prevalence of Animal Diseases: The rising incidence of zoonotic and infectious diseases is boosting the need for quick and reliable diagnostics.
  • Government and Industry Support: Various initiatives and funding programs are encouraging research and development in veterinary diagnostics.

Report Scope of Veterinary Point Of Care Diagnostics Market

Report Coverage Details
Market Size in 2025 USD 3.15 Billion
Market Size by 2034 USD 7.66 Billion
Growth Rate From 2025 to 2034 CAGR of 10.39%
Base Year 2024
Forecast Period 2025-2034
Segments Covered Animal Type, Product, Testing Category, Indication, Sample Type, End-use, Region
Market Analysis (Terms Used) Value (US$ Million/Billion) or (Volume/Units)
Regional scope North America; Europe; Asia Pacific; Latin America; MEA
Key Companies Profiled IDEXX Laboratories, Inc.; Zoetis; Heska Corporation (Antech); Virbac; Thermo Fisher Scientific, Inc.; Mindray; Woodley Equipment Company Ltd; FUJIFILM Corporation; Getein Biotech

Market Dynamics

Drivers

Rapid Disease Detection Needs

A quicker diagnosis enables early treatment which lowers mortality rates and avoids complications. The SNAP tests from IDEXX Laboratories eliminate the need for lab-based testing by offering rapid results for infectious diseases like parvovirus and feline leukemia. The Vetscan like from Zoetis, includes portable analyzers that provide electrolyte and blood chemistry testing in real-time improving decision-making in urgent situations. The Element I + immunodiagnostic Analyzer from Heska Corporation allows veterinarians to quickly test for infectious thyroid and cortisol disorders. These quick diagnostic tools are crucial in situations where treatment delays could be fatal. Rapid and accurate POC diagnostics are becoming essential in veterinary care as the incidence of infectious and zoonotic diseases increases. 

Rise in Veterinary Expenditure

Spending more on diagnostics is opening access to more sophisticated solutions the multinational animal health corporation Virbac makes investments in cutting-edge veterinary diagnostics equipment to promote early disease detection and lower the expense of ongoing care. By enabling noninvasive and instantaneous imaging FUJIFILM Healthcare portable ultrasound devices enhance diagnostic capabilities in both pets and livestock. In keeping with the growing focus on disease prevention. Thermo Fisher Scientific has added PCR-based tests for early disease detection in farm animals to its portfolio of veterinary diagnostics. The demand for veterinary diagnostics is rising as a result of pet owners and livestock farmers being more prepared than ever to pay for regular checkups, immunizations, and urgent illnesses. Advanced veterinary healthcare solutions are becoming more and more popular due to the global trend of premium pet care and growing awareness of early disease intervention.

Restraints

Accuracy & Reliability Concerns

Some POC diagnostic tools are less sensitive and specific than centralized laboratory tests even with recent technological advancements. Misdiagnosis resulting from inconsistent or inaccurate results can postpone appropriate treatment. Test reliability can also be impacted by outside variables like environmental conditions, improper handling, and contaminated samples. Veterinarians frequently flavor laboratory-based testing techniques that go through stringent validation procedures to guarantee higher accuracy, it will take better quality control procedures and ongoing advancements in POC diagnostic technology to allay these worries.

  • In November 2022, Antech Diagnostics, a division of Mars Petcare, introduced its AccuTest POC diagnostic kits, claiming high accuracy, yet early adopters reported variability in results. In February 2023, Scorpio Labs partnered with the veterinary of its ScopioVet AI-powered digital microscopy, addressing concerns about diagnostic consistency.

Accuracy & Reliability Concerns

Compared to centralized lab tests some POC diagnostic devices continue to have problems with accuracy and consistency, POC technology can lose credibility if false positives or false negatives result in inappropriate treatment regimens. Test results can be impacted by variables like environmental conditions reagent variability and mistakes made when handling samples. Because lab-based diagnostics are subjected to more stringent validation and quality control veterinarians frequently favor them. For POC tests to be widely used their sensitivity and specificity must be increased.

  • In May 2023, MEGACOR Diagnostic updated its FASTest rapid test kits to improve accuracy, following reports of inconsistent results in certain test conditions. In August 2022, BioNote Inc. Faced concerns over the sensitivity of its Vcheck Canine NT-proBNP test, prompting a revision in its resting protocols to ensure better reliability.

Opportunities

Growth of Home-Based and Wearable Pet Diagnostics

Home-based diagnostics tools are becoming more and more popular as pet wellness and preventive care gain popularity. Businesses that provide cutting-edge solutions for early disease detection include FitBark (wearable pet health monitors) and Basepaws (pet genetic testing). To enable pet owners to keep an eye on their pets' blood sugar levels kidney function and other critical indicators, Zoetis has made investments in at-home testing kits. Pets can have continuous health tracking with wearable health monitoring devices like PetPace and Whistle which eliminates the need for frequent veterinary checkups. Since home-based diagnostics are now more widely available due to the growth of e-commerce and direct-to-consumer sales a new market niche for veterinary POC diagnostics is being created.

Expansion of Livestock Disease Management Programs

Preventing livestock diseases is becoming a greater priority for governments and international organizations to increase food security and economic stability. Rapid diagnostics kits are being developed by organizations such as Merck Animal Health and Thermo Fisher Scientific to track and manage diseases in pigs' poultry and cattle. Farmers are investing more in disease surveillance tools to ensure compliance and safeguard the health of their herds considering the words tighter food safety regulations. The need for POC testing in the livestock industry is also being driven using digital herd management systems that incorporate diagnostic data. Investments in rapid diagnostics for illnesses like African swine fever avian influenza and bovine tuberculosis are anticipated to increase because of this trend.

Veterinary Point Of Care Diagnostics Market By Animal Type

Companion animals segment dominated the veterinary point-of-care diagnostics market with the largest share in 2024 driven by rising healthcare costs and pet ownership. When it comes to advanced diagnostics for conditions like diabetes, kidney disease, and heart issues pet owners are more proactive. Because they yield quick results and lessen stress for both pets and their owners, in-clinic diagnostic solutions are becoming more and more popular. Furthermore, more people can afford sophisticated diagnostic tools thanks to the growth of pet insurance. Veterinarians can now detect and treat illnesses more effectively thanks to biosensor technologies and AI-powered analyzers that are further improving diagnostic accuracy.

  • In September 2024, Zomedica Corp. introduced a new endogenous ACTH (eACTH) test for horse blood as a component of its TRUFORMA In-Clinic Biosensor Testing Platform. Using rapid on-site testing this assay enables veterinarians to identify and treat Cushing's disease in horses. Likewise in August 2024 Chengdu Seamaty Technology Co. Ltd. VG2 Vet Blood Gas Electrolyte Immunoassay Analyzer is one of four veterinary analyzers that were introduced to improve diagnostic capabilities for cats and dogs in veterinary hospitals.

Livestock animal segment is expected to grow at the fastest rate in the market motivated by growing worries about disease outbreaks food safety and international livestock trade laws. To ensure healthier livestock and lower financial losses farmers and veterinarians are investing in cutting-edge diagnostic equipment to identify diseases early. In rural and agricultural settings portable POC devices and molecular testing kits are becoming indispensable for enhancing herd management and facilitating speedier responses to outbreaks. Government programs supporting the productivity and well-being of animals are also driving market expansion.

  • In October 2024, FirstVet, a Swedish digital veterinary service, expanded its offerings by launching the FirstVet Shop in Sweden. This new platform provides livestock farmers with access to essential veterinary products and diagnostic tools. Additionally, in July 2024, Thermo Fisher Scientific introduced an upgraded VetMAX Molecular Diagnostic Kit, designed for early detection of swine and poultry diseases, helping to prevent large-scale outbreaks in commercial farms.

Veterinary Point Of Care Diagnostics Market By Product

Consumables, reagents, and kits segment dominated the veterinary point-of-care diagnostics market with the largest share in 2024 as a result of rising healthcare costs and pet ownership. In-clinic testing is in high demand as pet owners look for quick precise diagnoses for ailments like diabetes and kidney disease. Technological developments in biosensors and AI-powered analyzers further improve diagnostic effectiveness

In 2024 September Zomedica Corp. introduced the eACTH assay for its TRUFORMA Platform which makes it possible to diagnose Cushing's disease in horses quickly. Chengdu Seamaty Technology Co. in August 2024. Ltd. improved the diagnostics for cats and dogs by introducing four veterinary analyzers including the VG2 Vet Blood Gas Electrolyte Immunoassay Analyzer
Instruments and devices segment is expected to grow at the fastest rate in the market due to growing disease outbreaks and food safety concerns. POC diagnostics are being used by farmers to improve herd health, minimize financial losses, and detect diseases early. To improve disease management in rural areas portable testing kits and molecular diagnostics are being utilized more and more.

  • In October 2024, FirstVet launched the FirstVet Shop in Sweden, offering veterinary products for livestock farmers. In July 2024, Thermo Fisher Scientific introduced an upgraded VetMAX Molecular Diagnostic Kit, enabling early detection of swine and poultry diseases to prevent outbreaks.

Veterinary Point Of Care Diagnostics Market By Testing Category

Parasitology segment dominated the veterinary point-of-care diagnostics market with the largest share in 2024 because parasitic infections are very common in livestock and pets. In veterinary clinics and on farms quick diagnostic tools are frequently used to identify parasites such as intestinal worms' fleas and ticks. The need for rapid and precise testing as well as increased knowledge of parasite control among farmers and pet owners is fueling market expansion.

  • In September 2024, IDEXX Laboratories launched an upgraded SNAP Giardia test, providing faster and more precise detection of giardia infections in dogs and cats. In August 2024, Zortis introduced a rapid heartworm antigen test, improving early diagnosis and treatment of heart-worn disease in companion animals.

Hematology segment is expected to grow at the fastest rate in the market driven by the need for early disease detection and the development of blood analysis technology. Hematology tests are crucial for both routine examinations and emergency care because they aid in the diagnosis of anemia infections and immune disorders in animals. Blood test accuracy and efficiency have increased even more with the development of AI-driven hematology analyzers.

  • In October 2024, Heska Corporation launched the Element HT5 Hematology Analyzer, offering rapid and automated blood diagnostics for veterinary clinics. In July 2024, FUJIFILM VET Systems introduced the VETScan HD5, a high-resolution hematology analyzer designed to improve blood analysis for both pets and livestock.

Veterinary Point Of Care Diagnostics Market By Sample Type

Blood/plasma/serum segment dominated the veterinary point-of-care diagnostics market with the largest share in 2024 because of the vital role it plays in identifying metabolic disorders infections and organ failure. These tests are frequently used to diagnose diseases in companion and livestock animals such as diabetes liver disease and anemia. This segment is the most trusted for veterinary diagnostics due to its high accuracy quick results and expanding use of sophisticated analyzers. 
Further driving demand for blood-based testing is the rise in routine health examinations and veterinary visits.

Urine segment is expected to grow at the fastest rate in the market because it is noninvasive and efficient in identifying diabetes kidney diseases and UTIs. Dipstick tests and portable urine analyzers are becoming more and more popular in veterinary clinics for easy and rapid diagnosis. This market is growing quickly due in part to the increased need for early disease detection in livestock and the growing awareness of preventive pet healthcare. Additionally, improvements in automated urine analysis technology are increasing accuracy and efficiency which is propelling the market's expansion.

Veterinary Point Of Care Diagnostics Market By Indication

Infectious disease segment dominated the veterinary point-of-care diagnostics market with the largest share in 2024 because infections caused by bacteria viruses and parasites are very common in animals. To stop epidemics and guarantee prompt treatment diseases like bovine tuberculosis canine parvovirus and feline leukemia need to be identified quickly and accurately. The dominance of this market is still being driven by rising awareness among pet owners and livestock farmers as well as the need for quick diagnostic answers. Testing for infectious diseases is now an essential part of veterinary care due to improvements in detection accuracy brought about by developments in immunoassay and molecular diagnostic technologies.

General ailments segment is expected to grow at the fastest rate in the market driven by the growing emphasis on early disease detection and regular health examinations. The rising prevalence of diseases like obesity, diabetes, allergies and digestive issues in pets and livestock is driving up demand for diagnostics. Growing awareness of preventive healthcare, easier access to veterinary care and an increase in pet ownership are all contributions to this market's expansion. Furthermore, general health testing in veterinary clinics is becoming more accessible and efficient with the integration of AI and automated diagnostic tools. 

Veterinary Point Of Care Diagnostics Market By End User

The Veterinary hospitals & clinics segment dominated the veterinary point-of-care diagnostics market with the largest share in 2024 because of the large number of patients visiting and the availability of cutting-edge diagnostic equipment. These clinics handle a variety of diagnostic tests including imaging blood work and infectious disease screening and act as the main point of care for pets and livestock, in clinic diagnostics are in high demand due to the expanding pet insurance market and rising animal healthcare costs. Veterinarians also depend on these tests because they provide results instantly allowing for quicker treatment decisions and better patient outcomes.

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Point-of-care diagnostics segment is expected to grow at the fastest rate in the market because demand for quick on-site testing solutions is growing. Veterinarians can make quick diagnoses without sending samples to outside labs thanks to portable analyzers handheld devices and in-clinic diagnostic kits. This improves the effectiveness of treatment; cuts expense and shortens wait times. The growth of POC testing is being further fueled by the growing availability of easy-to-use AI-integrated diagnostics tools that make it more accessible for smaller veterinary practices and even pet owners at home.

Some of The Prominent Players in The Veterinary Point of Care Diagnostics Market Include:

Latest Announcements

  • On October 23, 2024, Quest Diagnostics announced plans to launch to test for H5N1 bird flu at the end of October after the U.S. Centers for Disease Control and Prevention awarded its controls to support testing for emerging infectious diseases, including the Oropounche virus. The company stated that the test would be available by prescription and performed using respiratory or eye specimens from suspect individuals. A Quest spokesperson emphasized, "This initiative underscores our commitment to enhancing national preparedness for health outbreaks by ensuring timely and accurate diagnostics solutions.”
  • On September 10, 2024, Zoetis Inc a global leader in animal health, announced the expansion of its India Capability Center in Hyderabad. The inauguration was attended by Telangana's Minister of IT and Industries, D. Sridhar Babu, who remarked, “This expansion of Zoetis, the world's largest animal health company, is a testament to Telangana emergence as a hub for specialized life sciences and technology talent.” Keith Sarbaugh, Chief Information Officer at Zoetis, added, “By trapping into India’s world-class tech and digital talent and vibrant startup ecosystem, we’re accelerating our ability to deliver breakthrough solutions for veterinarians, pet owners, and livestock farmers across the globe.”

Veterinary Point Of Care Diagnostics Market Recent Developments

  • March 2025, IDEXX Laboratories a US judge dismissed most of a consumer lawsuit alleging that IDEXX Laboratories inflated the cost of animal health services through exclusive contracts with veterinary practices. Some claims under Minnesota, North Carolina, and Missouri state laws were allowed to proceed. The lawsuit highlighted concerns over monopolistic practices in veterinary diagnostics, which could influence future regulatory scrutiny. The ruling may impact competitive dynamics in the industry, encouraging new players to enter the market.
  • October 2024, Quest Diagnostics announced plans to launch a new H5N1 bird flu test by the end of October, following contracts from the U.S. Centers for Disease Control and Prevention to support testing for bird flu and Oropounche virus. This move aligns with growing concerns over emerging infectious diseases in both humans and animals. The company's expansion into veterinary diagnostics strengthens its market presence beyond human healthcare.

Segments Covered in the Report

This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2034. For this study, Nova one advisor, Inc. has segmented the Veterinary Point of Care Diagnostics Market

By Animal Type

  • Companion Animals
    • Dogs
    • Cats
    • Horses
    • Others
  • Livestock Animals
    • Cattle
    • Swine
    • Poultry
    • Others

By Product

  • Consumables, Reagents, & Kits
  • Instruments & Devices

By Testing Category

  • Hematology
  • Diagnostic Imaging
  • Bacteriology
  • Virology
  • Cytology
  • Clinical Chemistry
  • Parasitology
  • Serology
  • Others

By Sample Type

  • Infectious Disease
  • General Ailments
  • Others

By Indication

  • Blood/Plasma/Serum
  • Urine
  • Fecal
  • Others

By End-use

  • Veterinary Hospitals & Clinics
  • Home Care Settings
  • Others

By Regional

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa (MEA)

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