Women’s Health And Beauty Supplements Market Size, Share & Trends Analysis Report By Product, By Application, By Age Group, By Consumer Group, By Sales Channel, By Region- Global Industry Analysis, Share, Growth, Regional Outlook and Forecasts, 2023-2032

The global women’s health and beauty supplements market size was exhibited at USD 53.6 billion in 2022 and is projected to hit around USD 88.99 billion by 2032, growing at a CAGR of 5.2% during the forecast period 2023 to 2032.

Key Pointers:

• The vitamins segment held the largest share of 35.14% in 2022 and is anticipated to grow at a significant CAGR during the projected period.
• The women’s health segment dominated the market with a 68.8% revenue share in 2022. 
• Postmenopause dominated the consumer group segment with a 32.9% share in 2022.
• The direct sales channel segment held the largest revenue share of 35.5% in 2022
• The age 31-50 segment held the largest revenue share of 42.2% in 2022
• Asia Pacific led the overall women’s health and beauty supplements market in 2022 with a 38.14% revenue share

Women’s Health And Beauty Supplements Market Report Scope

The rise in the health-consciousness among people is anticipated to propel the growth. In addition, the increasing nutritional deficiencies among women, rising access to supplements, and increasing number of distribution channels & advertising strategies being implemented by major brands are fueling the market’s growth. Moreover, the rise in R&D efforts to develop newer health products with minimal side effects is another factor propelling the market growth. For instance, in September 2022 , Tata Consumer Products entered the health supplement segment with the launch of Tata GoFit supplements for women.

The rising prevalence of lifestyle-associated disorders and chronic disorders has facilitated the adoption of health supplements in the form of vitamins and minerals to boost immunity. For instance, according to International Diabetes Federation, 537 million adults are living with diabetes, and this number is expected to reach 643 million by 2030.

According to the National Institutes of Health, individuals in the U.S. spent nearly USD 2.1 billion annually on weight-loss dietary supplements. Consumers, especially women, are increasingly becoming aware of the benefits of these products to manage chronic diseases, which is expected to positively impact the market’s growth.

Moreover, the growing preference for a healthy lifestyle is one of the key factors driving the market’s growth. For instance, the growing popularity of physical exercises, meditation, yoga, and health supplements indicates that a higher number of people are choosing a more active lifestyle.

In addition, individuals are focusing on maintaining a good physique and beautiful appearance, especially younger women. A high emphasis on maintaining good health is pushing market players to launch novel products. For instance, in November 2021, ZeoNutra launched “Active Woman” an advanced multivitamin regime for women’s health.

In addition, the increasing accessibility of dietary and beauty supplements owing to the high penetration of e-commerce platforms is escalating market growth forward. E-commerce platforms have started to gain traction in developing economies such as China, Argentina, and Mexico. Moreover, a majority of market participants are introducing their businesses on e-commerce platforms to strengthen their avenues for high market share.

For instance, in February 2022, The Vitamin Shoppe-an omnichannel retailer of nutritional products-launched TrueYou, a range of health supplements catering to evolving needs of women through every stage of their lives. Similarly, the higher number of working women and rising women empowerment are also supporting the industry’s growth.

Some of the prominent players in the Women’s Health And Beauty Supplements Market include:

• Herbalife International of America, Inc.
• GNC Holdings, Inc
• Nature’s Bounty
• Bayer AG
• Suntory Holdings Limited
• Taisho Pharmaceutical Co., Ltd
• Pharmavite LLC
• Pfizer, Inc
• Blackmores
• FANCL Corporation
• Asahi Group Holdings, Ltd
• USANA Health Sciences, Inc.
• Nu Skin Enterprise, Inc.
• BY-HEALTH Co., Ltd.
• Revital Ltd
• The Himalaya Drug Company
• Vita Life Sciences
• Standard Foods Corporation
• garden of life (Nestlé)

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2032. For this study, Nova one advisor, Inc. has segmented the global Women’s Health And Beauty Supplements market.

By Product 

• Vitamins
• Mineral
• Enzymes
• Botanicals
• Proteins
• Omega-3
• Probiotics
• Others

By Application 

• Beauty
  • Skin Care
  • Hair Care
  • Nail Care
  • Others
• Women’s Health

By Age-Group 

• Age 15-30
• Age 31-50
• Age 51-70
• Above 70 years

By Consumer Group 

• Prenatal
• Postnatal
• PMS
• Perimenopause
• Postmenopause
• Others

By Sales Channel 

• Online
• Direct Sales
• Pharmacies/Drug Stores
• Other Offline Channels

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa (MEA)