The genomics market size was exhibited at USD 37.95 billion in 2024 and is projected to hit around USD 176.28 billion by 2034, growing at a CAGR of 16.6% during the forecast period 2024 to 2034.
The U.S genomics market size is evaluated at USD 12.2 billion in 2024 and is projected to be worth around USD 57.2 billion by 2034, growing at a CAGR of 15.0% from 2024 to 2034.
North America accounted for the largest market share of 43.0% in 2024. This is attributed to the support of research institutes and pharmaceutical giants. Genomics is now an integral part of any disease research and drug discovery due to the implications of genetic expression on human health. There are emerging advancements in the region for the utility of genomics with collaborative efforts. For instance, in January 2022, Illumina, Inc. collaborated with Nashville Biosciences, LLC, (part of Vanderbilt University Medical Center at Tennesee), for drug development by using genomics and to establish a preeminent clinico-genomic resource.
Asia Pacific is estimated to be the fastest-growing segment over the forecast period due to increased demand for genomics applications in diagnostics and the growing demand for novel therapeutic drugs to fight the increased incidence of diseases in the region. Several major human genome sequencing projects are being performed, one of the most recent projects is Genome Asia 100K. Under this project, 100,000 Asian genomes would be sequenced and analyzed, which can help accelerate population-specific medical advances and precision medicine. With this project, GA 100K was expected to identify new possible therapeutic drugs and understand the biology of diseases.
India Genomics Market
Indian market is anticipated to grow at significant growth rate over the forecast period. Over the past few decades, India has become a hub for pharmaceutical and biotechnology and has gained global attention due to the presence of skilled & knowledgeable manpower and low capital investments. Owing to the presence of rich resources and a large pool of existing R&D institutions in the country, India has become one of the key areas for setting up research laboratories & manufacturing units by multinational companies. Thus, rapidly growing pharmaceutical & biotechnology industries and frequent government initiatives to boost R&D activities in the country are expected to create lucrative opportunities in India genomics market.
| Report Coverage | Details |
| Market Size in 2025 | USD 44.25 Billion |
| Market Size by 2034 | USD 176.28 Billion |
| Growth Rate From 2024 to 2034 | CAGR of 16.6% |
| Base Year | 2024 |
| Forecast Period | 2024-2034 |
| Segments Covered | Application, Technology, Deliverables, End-use, Region |
| Market Analysis (Terms Used) | Value (US$ Million/Billion) or (Volume/Units) |
| Regional scope | North America; Europe; Asia Pacific; Latin America; MEA |
| Key Companies Profiled | Agilent Technologies; Bio-Rad Laboratories, Inc.; BGI Genomics; Color Genomics, Inc.; Danaher Corporation; Eppendorf AG; Eurofins Scientific; F. Hoffmann-La Roche Ltd.; GE Healthcare; Illumina Inc.; Myriad Genetics, Inc.; Oxford Nanopore Technologies; Pacific Biosciences of California, Inc.; QIAGEN N.V.; Quest Diagnostics Incorporated; Thermo Fisher Scientific, Inc.; 23andMe, Inc. |
The functional genomics segment dominated the overall market with the largest revenue share of 32.1% in 2024. The dominance of the segment can be attributed to research studies aiming to understand a particular phenotypical expression of a given disease condition. Many gene therapies for cancers are designed on the basis of functional genomic technology. For instance, in June 2020, researchers at European Molecular Biology Laboratory (EMBL) at Heidelberg increased the scalability and precision metrics of functional genomics CRISPR/Cas9 gene-based screens through targeted single-cell RNA sequencing. Single-cell RNA sequencing gives deep insights into levels of gene expression in individual cells and can capably analyze CRISPR/Cas9 functional genomics screens.
Pathway analysis segment is predicted to emerge as the most lucrative of all by 2034. Usage of pathway analysis in developing next-generation therapeutics has emerged one of the most growing applications. Pathway-based analysis has gained more attention after the emergence of clinical genomics and personalized therapies. This is mainly because genomics and personalized therapies aid in the in-depth analysis of the ability to navigate signaling pathways and disease networks.
The product segment dominated the market in 2024. The products used in genomics are broadly segmented into two categories—instruments or systems that are required for the synthesis and sequencing of the nucleic acid sequences and consumables & reagents.
The increase in preference for personalized medicines and decline in costs of DNA sequencing owing to the launch of NGS technology resulted in the development of novel products or systems. The genomics market is gradually becoming more competitive with new product launches. For instance, in June 2022, PerkinElmer introduced an automated benchtop system for NGS, the research-use only BioQule NGS System to automate library preparation.
The service segment is expected to register a steady CAGR by 2034. The high cost of products, the demand for expertise required for genomics, and the focus on core operations by the end user are the major factors driving the services segment. NGS-based services held a major share in the genomics services segment due to the rapid adoption of Whole Genome Sequencing (WGS) and applications of sequence databases for disorder screening and prognosis. However, data processing and interpretation, rather than data production has become the need for current development and application.
The pharmaceutical and biotechnology companies segment led the market share 50.0% in 2024. This is attributed to the increasing demand for use of genomics in drug discovery. Moreover, the market is driven by increasing adoption of spatial genomics & transcriptomics technologies. Numerous trials are underway for novel drug discovery using underlying knowledge from genomics. For instance, in June 2022, Illumina Inc., declares that it will present seven of their abstracts regarding the key oncology research at the American Society of Clinical Oncology (ASCO) 2022 in further to an event to discuss the transformational impact of comprehensive genomic profiling in precision medicine.
The hospital and clinic segment is estimated to grow at a substantial pace during the forecast period. Several hospitals and clinics are currently offering genomic sequencing services to patients and are using this technology in the daily practice of medicine. Stanford Medicine is one such facility that provides genomic sequencing services to patients with a rare or unidentified condition that is thought to be genetic. The first hospital system to offer the general public services for genetic sequencing, analysis, and interpretation is Partners HealthCare based in the U.S. It has enrolled over 200 patients and physicians in a study funded by NIH to study the integration of whole genome sequencing in clinical medicine.
This report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2034. For this study, Nova one advisor, Inc. has segmented the genomics market
By Application & Technology
By Technology
By Deliverables
By End-use
By Regional
Chapter 1. Genomics Market: Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.2.1. Application & Technology
1.2.2. Deliverables
1.2.3. End use
1.3. Information analysis
1.4. Market formulation & data visualization
1.5. Data validation & publishing
1.6. Information Procurement
1.6.1. Primary Research
1.7. Information or Data Analysis
1.8. Market Formulation & Validation
1.9. Market Model
1.10. Objectives
Chapter 2. Genomics Market: Executive Summary
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
Chapter 3. Genomics Market: Market Variables, Trends, & Scope
3.1. Market Segmentation and Scope
3.2. Market Lineage Outlook
3.2.1. Parent Market Outlook
3.2.2. Related/Ancillary Market Outlook
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.1.1. Growing integration of genomics data into clinical workflows
3.3.1.1.1. More targeted and personalized healthcare
3.3.1.1.2. Growth of newborn genetic screening programs
3.3.1.1.3. Advancements in noninvasive cancer screening
3.3.1.1.4. Military genomics
3.3.1.2. Technological advances to facilitate genomic R&D
3.3.1.2.1. Emergence of advanced genome editing techniques
3.3.1.2.2. Integration of new data streams
3.3.1.2.3. RNA biology
3.3.1.2.4. Single-cell biology
3.3.1.3. Rising adoption of DIRECT-TO-CONSUMER genomics
3.3.1.4. Success of genetic tools in agrigenomics
3.3.1.5. Increasing participation of different companies
3.3.1.6. Increase in government role and funding in genomics
3.3.2. Market Restraint Analysis
3.3.2.1. Issues regarding intellectual property protection, data management, and public policies
3.3.2.2. Dearth of Public databases and personnel knowledge on machine learning algorithms
3.4. Industry Analysis Tools
3.4.1. SWOT Analysis; By Factor (Political & Legal, Economic And Technological)
3.4.2. Porter's Five Forces Analysis
3.5. COVID-19 Impact Analysis
Chapter 4. Genomics Market: Application & Technology Business Analysis
4.1. Genomics Market: Application & Technology Market Share Analysis
4.2. Genomics Market Estimates & Forecast, By Application & Technology (USD Million)
4.3. Functional Genomics
4.3.1. Global Functional Genomics Market, 2021 - 2034 (USD Million)
4.3.2. Transfection
4.3.2.1. Global Transfection Market, 2021 - 2034 (USD Million)
4.3.3. Real-Time PCR
4.3.3.1. Global Real-Time PCR Market, 2021 - 2034 (USD Million)
4.3.4. RNA Interference
4.3.4.1. Global RNA Interference Market, 2021 - 2034 (USD Million)
4.3.5. Mutational Analysis
4.3.5.1. Global Mutational Analysis Market, 2021 - 2034 (USD Million)
4.3.6. SNP Analysis
4.3.6.1. Global SNP Analysis Market, 2021 - 2034 (USD Million)
4.3.7. Microarray Analysis
4.3.7.1. Global Microarray Analysis Market, 2021 - 2034 (USD Million)
4.4. Epigenomics
4.4.1. Global Epigenomics Market, 2021 - 2034 (USD Million)
4.4.2. Bisulfite Sequencing
4.4.2.1. Global Bisulfite Sequencing Market, 2021 - 2034 (USD Million)
4.4.3. Chromatin Immunoprecipitation (ChIP & ChIP-Seq)
4.4.3.1. Global Chromatin Immunoprecipitation (ChIP & ChIP-Seq) Market, 2021 - 2034 (USD Million)
4.4.4. Methylated DNA Immunoprecipitation (MeDIP)
4.4.4.1. Global Methylated DNA Immunoprecipitation (MeDIP) Market, 2021 - 2034 (USD Million)
4.4.5. High-Resolution Melt (HRM)
4.4.5.1. Global High-Resolution Melt (HRM) Market, 2021 - 2034 (USD Million)
4.4.6. Chromatin Accessibility Assays
4.4.6.1. Global Chromatin Accessibility Assays Market, 2021 - 2034 (USD Million)
4.4.7. Microarray Analysis
4.4.7.1. Global Microarray Analysis Market, 2021 - 2034 (USD Million)
4.5. Pathway Analysis
4.5.1. Global Pathway Analysis Market, 2021 - 2034 (USD Million)
4.5.2. Bead-Based Analysis
4.5.2.1. Global Bead-Based Analysis Market, 2021 - 2034 (USD Million)
4.5.3. Microarray Analysis
4.5.3.1. Global Microarray Analysis Market, 2021 - 2034 (USD Million)
4.5.4. Real-time PCR
4.5.4.1. Global Real-time PCR Market, 2021 - 2034 (USD Million)
4.5.5. Proteomics Tools (2-D PAGE; yeast 2-hybrid studies)
4.5.5.1. Global Proteomics Tools (2-D PAGE; yeast 2-hybrid studies) Market, 2021 - 2034 (USD Million)
4.6. Biomarker Discovery
4.6.1. Global Biomarker Discovery Market, 2021 - 2034 (USD Million)
4.6.2. Mass Spectrometry
4.6.2.1. Global Mass Spectrometry Market, 2021 - 2034 (USD Million)
4.6.3. Real-time PCR
4.6.3.1. Global Real-time PCR Market, 2021 - 2034 (USD Million)
4.6.4. Microarray Analysis
4.6.4.1. Global Microarray Analysis Market, 2021 - 2034 (USD Million)
4.6.5. Statistical Analysis
4.6.5.1. Global Statistical Analysis Market, 2021 - 2034 (USD Million)
4.6.6. Bioinformatics
4.6.6.1. Global Bioinformatics Market, 2021 - 2034 (USD Million)
4.6.7. DNA Sequencing
4.6.7.1. Global DNA Sequencing Market, 2021 - 2034 (USD Million)
4.7. Others
4.7.1. Global Others Market, 2021 - 2034 (USD Million)
Chapter 5. Genomics Market: Deliverables Business Analysis
5.1. Genomics Market: Deliverables Market Share Analysis
5.2. Genomics Market Estimates & Forecast, By Deliverables (USD Million)
5.3. Products
5.3.1. Global Products Market, 2021 - 2034 (USD Million)
5.3.2. Instruments/Systems/Software
5.3.2.1. Global Instruments/Systems/Software Market, 2021 - 2034 (USD Million)
5.3.3. Consumables & Reagents
5.3.3.1. Global Consumables & Reagents Market, 2021 - 2034 (USD Million)
5.4. Services
5.4.1. Global Services Market, 2021 - 2034 (USD Million)
5.4.2. NGS-based Services
5.4.2.1. Global NGS-based Services Market, 2021 - 2034 (USD Million)
5.4.3. Core Genomics Services
5.4.3.1. Global Core Genomics Services Market, 2021 - 2034 (USD Million)
5.4.4. Biomarker Translation Services
5.4.4.1. Global Biomarker Translation Services Market, 2021 - 2034 (USD Million)
5.4.5. Computational Services
5.4.5.1. Global Computational Services Market, 2021 - 2034 (USD Million)
5.4.6. Others
5.4.6.1. Global Others Market, 2021 - 2034 (USD Million)
Chapter 6. Genomics Market: End-use business Analysis
6.1. Genomics Market: End-use Market Share Analysis
6.2. Genomics Market Estimates & Forecast, By End-use (USD Million)
6.3. Clinical Research
6.3.1. Global Clinical Research Market, 2021 - 2034 (USD Million)
6.4. Academic & Government Institutes
6.4.1. Global Academic & Government Institutes Market, 2021 - 2034 (USD Million)
6.5. Hospitals & Clinics
6.5.1. Global Hospitals & Clinics Market, 2021 - 2034 (USD Million)
6.6. Pharmaceutical & Biotechnology Companies
6.6.1. Global Pharmaceutical & Biotechnology Companies Market, 2021 - 2034 (USD Million)
6.7. Others
6.7.1. Global Others Market, 2021 - 2034 (USD Million)
Chapter 7. Genomics Market: Regional Business Analysis
7.1. Genomics Market Share By Region, 2024 & 2034
7.2. North America
7.2.1. North America Genomics Market, 2021 - 2034 (USD Million)
7.2.2. U.S.
7.2.2.1. Key Country Dynamics
7.2.2.2. Competitive Scenario
7.2.2.3. Regulatory Framework
7.2.2.4. U.S. Genomics Market, 2021 - 2034 (USD Million)
7.2.3. Canada
7.2.3.1. Key Country Dynamics
7.2.3.2. Competitive Scenario
7.2.3.3. Regulatory Framework
7.2.3.4. Canada Genomics Market, 2021 - 2034 (USD Million)
7.3. Europe
7.3.1. Europe Genomics Market, 2021 - 2034 (USD Million)
7.3.2. UK
7.3.2.1. Key Country Dynamics
7.3.2.2. Competitive Scenario
7.3.2.3. Regulatory Framework
7.3.2.4. UK Genomics Market, 2021 - 2034 (USD Million)
7.3.3. Germany
7.3.3.1. Key Country Dynamics
7.3.3.2. Competitive Scenario
7.3.3.3. Regulatory Framework
7.3.3.4. Germany Genomics Market, 2021 - 2034 (USD Million)
7.3.4. France
7.3.4.1. Key Country Dynamics
7.3.4.2. Competitive Scenario
7.3.4.3. Regulatory Framework
7.3.4.4. France Genomics Market, 2021 - 2034 (USD Million)
7.3.5. Italy
7.3.5.1. Key Country Dynamics
7.3.5.2. Competitive Scenario
7.3.5.3. Regulatory Framework
7.3.5.4. Italy Genomics Market, 2021 - 2034 (USD Million)
7.3.6. Spain
7.3.6.1. Key Country Dynamics
7.3.6.2. Competitive Scenario
7.3.6.3. Regulatory Framework
7.3.6.4. Spain Genomics Market, 2021 - 2034 (USD Million)
7.3.7. Denmark
7.3.7.1. Key Country Dynamics
7.3.7.2. Competitive Scenario
7.3.7.3. Regulatory Framework
7.3.7.4. Denmark Genomics Market, 2021 - 2034 (USD Million)
7.3.8. Sweden
7.3.8.1. Key Country Dynamics
7.3.8.2. Competitive Scenario
7.3.8.3. Regulatory Framework
7.3.8.4. Sweden Genomics Market, 2021 - 2034 (USD Million)
7.3.9. Norway
7.3.9.1. Key Country Dynamics
7.3.9.2. Competitive Scenario
7.3.9.3. Regulatory Framework
7.3.9.4. Norway Genomics Market, 2021 - 2034 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific Genomics Market, 2021 - 2034 (USD Million)
7.4.2. Japan
7.4.2.1. Key Country Dynamics
7.4.2.2. Competitive Scenario
7.4.2.3. Regulatory Framework
7.4.2.4. Japan Genomics Market, 2021 - 2034 (USD Million)
7.4.3. China
7.4.3.1. Key Country Dynamics
7.4.3.2. Competitive Scenario
7.4.3.3. Regulatory Framework
7.4.3.4. China Genomics Market, 2021 - 2034 (USD Million)
7.4.4. India
7.4.4.1. Key Country Dynamics
7.4.4.2. Competitive Scenario
7.4.4.3. Regulatory Framework
7.4.4.4. India Genomics Market, 2021 - 2034 (USD Million)
7.4.5. Australia
7.4.5.1. Key Country Dynamics
7.4.5.2. Competitive Scenario
7.4.5.3. Regulatory Framework
7.4.5.4. Australia Genomics Market, 2021 - 2034 (USD Million)
7.4.6. Thailand
7.4.6.1. Key Country Dynamics
7.4.6.2. Competitive Scenario
7.4.6.3. Regulatory Framework
7.4.6.4. Thailand Genomics Market, 2021 - 2034 (USD Million)
7.4.7. South Korea
7.4.7.1. Key Country Dynamics
7.4.7.2. Competitive Scenario
7.4.7.3. Regulatory Framework
7.4.7.4. South Korea Genomics Market, 2021 - 2034 (USD Million)
7.5. Latin America
7.5.1. Latin America Genomics Market, 2021 - 2034 (USD Million)
7.5.2. Brazil
7.5.2.1. Key Country Dynamics
7.5.2.2. Competitive Scenario
7.5.2.3. Regulatory Framework
7.5.2.4. Brazil Genomics Market, 2021 - 2034 (USD Million)
7.5.3. Mexico
7.5.3.1. Key Country Dynamics
7.5.3.2. Competitive Scenario
7.5.3.3. Regulatory Framework
7.5.3.4. Mexico Genomics Market, 2021 - 2034 (USD Million)
7.5.4. Argentina
7.5.4.1. Key Country Dynamics
7.5.4.2. Competitive Scenario
7.5.4.3. Regulatory Framework
7.5.4.4. Argentina Genomics Market, 2021 - 2034 (USD Million)
7.6. MEA
7.6.1. MEA Genomics Market, 2021 - 2034 (USD Million)
7.6.2. South Africa
7.6.2.1. Key Country Dynamics
7.6.2.2. Competitive Scenario
7.6.2.3. Regulatory Framework
7.6.2.4. South Africa Genomics Market, 2021 - 2034 (USD Million)
7.6.3. Saudi Arabia
7.6.3.1. Key Country Dynamics
7.6.3.2. Competitive Scenario
7.6.3.3. Regulatory Framework
7.6.3.4. Saudi Arabia Genomics Market, 2021 - 2034 (USD Million)
7.6.4. UAE
7.6.4.1. Key Country Dynamics
7.6.4.2. Competitive Scenario
7.6.4.3. Regulatory Framework
7.6.4.4. UAE Genomics Market, 2021 - 2034 (USD Million)
7.6.5. Kuwait
7.6.5.1. Key Country Dynamics
7.6.5.2. Competitive Scenario
7.6.5.3. Regulatory Framework
7.6.5.4. Kuwait Genomics Market, 2021 - 2034 (USD Million)
Chapter 8. Competitive Landscape
8.1. Financial Performance
8.2. Participant Categorization
8.2.1. Market Leaders
8.2.1.1. Market share analysis, 2023
8.3. Participant’s Overview
8.3.1. Agilent Technologies
8.3.1.1. Overview
8.3.1.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.1.3. Technology Benchmarking
8.3.1.4. Strategic Initiatives
8.3.2. Bio-Rad Laboratories, Inc
8.3.2.1. Overview
8.3.2.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.2.3. Technology Benchmarking
8.3.2.4. Strategic Initiatives
8.3.3. BGI Genomics
8.3.3.1. Overview
8.3.3.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.3.3. Technology Benchmarking
8.3.3.4. Strategic Initiatives
8.3.4. Color Genomics, Inc
8.3.4.1. Overview
8.3.4.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.4.3. Technology Benchmarking
8.3.4.4. Strategic Initiatives
8.3.5. Danaher Corporation
8.3.5.1. Overview
8.3.5.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.5.3. Technology Benchmarking
8.3.5.4. Strategic Initiatives
8.3.6. Eppendorf AG
8.3.6.1. Overview
8.3.6.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.6.3. Technology Benchmarking
8.3.6.4. Strategic Initiatives
8.3.7. Eurofins Scientific
8.3.7.1. Overview
8.3.7.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.7.3. Technology Benchmarking
8.3.7.4. Strategic Initiatives
8.3.8. F. Hoffmann-La Roche Ltd.
8.3.8.1. Overview
8.3.8.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.8.3. Technology Benchmarking
8.3.8.4. Strategic Initiatives
8.3.9. GE Healthcare
8.3.9.1. Overview
8.3.9.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.9.3. Technology Benchmarking
8.3.9.4. Strategic Initiatives
8.3.10. Illumina, Inc.
8.3.10.1. Overview
8.3.10.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.10.3. Technology Benchmarking
8.3.10.4. Strategic Initiatives
8.3.11. Myriad Genetics, Inc
8.3.11.1. Overview
8.3.11.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.11.3. Technology Benchmarking
8.3.11.4. Strategic Initiatives
8.3.12. Oxford Nanopore Technologies
8.3.12.1. Overview
8.3.12.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.12.3. Technology Benchmarking
8.3.12.4. Strategic Initiatives
8.3.13. Pacific Biosciences of California, Inc
8.3.13.1. Overview
8.3.13.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.13.3. Technology Benchmarking
8.3.13.4. Strategic Initiatives
8.3.14. QIAGEN N.V.
8.3.14.1. Overview
8.3.14.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.14.3. Technology Benchmarking
8.3.14.4. Strategic Initiatives
8.3.15. Quest Diagnostics Incorporated
8.3.15.1. Overview
8.3.15.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.15.3. Technology Benchmarking
8.3.15.4. Strategic Initiatives
8.3.16. Thermo Fisher Scientific, Inc
8.3.16.1. Overview
8.3.16.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.16.3. Technology Benchmarking
8.3.16.4. Strategic Initiatives
8.3.17. 23andMe, Inc
8.3.17.1. Overview
8.3.17.2. Financial Performance (Net Revenue/Sales/EBITDA/Gross Profit)
8.3.17.3. Technology Benchmarking
8.3.17.4. Strategic Initiatives
8.4. Strategy Mapping
8.4.1. Expansion
8.4.2. Acquisition
8.4.3. Collaborations
8.4.4. Product/service launch
8.4.5. Partnerships
8.4.6. Others
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